In a new edition of CyberMonday, user behavior reveals much more than a simple purchase intention: it is an x-ray of the priorities, desires and needs of Argentines at the end of the year. This interest is reflected in the traffic to the event website, which Until its second day it already reached 8.2 million total users. The analysis of the most clicked products by category and age range yields results marked by generational differences, an anticipation of summer and some surprises in the ranking of interest.

Sneakers: the most sought after product

The product that managed to unify the entire country, regardless of age or gender, is the sneakers. Sports and casual footwear leads the Clothing category, but also It is the most searched term in almost all age groups. The maximum peak of total clicks of the event was taken by the searches for “Sneakers” carried out by the segment of 25 to 34 years old.

What each age is looking for

The data shows that interests transform over time:

• Generation Z (18-24 years): Unlike adults who seek to equip their home, younger people have their priorities set on its style and connectivity. While sneakers are the single most searched term for this group, the cell phones They also stand out. Furthermore, it is the only segment where Notebooks y video game consoles They are among the products of greatest interest.
• Millennials and Generation X (25 to 54 years old): It is the stage of assembling and equipping the house. In addition to the leadership of footwear, the highest search volume is concentrated in home investments such as refrigerators, air conditioners and washing machines.
• Over 65 years: Their main searches focused on three products: slippers, refrigerators and air conditioners.

The thermometer by categories

By zooming in on the different industries participating in the event, the consumer proves to be extremely strategic:

• Preparing summer and home: in Electro and Techno, the podium is dominated by Lavarropas, followed by Smart TV and Split equipment. In tune with the approaching heat, the category Trips is led by international beach destinations such as Punta Cana, Rio de Janeiro and Florianópolis.
• Rest and stocking: in Furniture, Home and Deco, the focus is on sleeping better, with Sommiers and the Mattress + Sommier combos hogging the clicks. For its part, the category Super and Wineries shows a strong trend towards daily consumption, led by Soft Drinks, Liquid Soap and Beer.

This edition of Cyber ​​shows us an intelligent and diverse consumer. While the youngest seek to stay connected, adults aim to beat inflation by ensuring home comfort and preparing the ground for vacations.