More free time, desire to experiment, put your hands in the dough and eat homemade food translate into an increase in Argentines cooking at home.

Today there is a boom in the kitchen. All over social media you see rising bread, freshly baked cakes and blanched vegetables. So much so that despite the general drop in the sale of household appliances due to the closure of physical stores, appliances aimed at cooking became all the rage.

The timeline shows the oscillation that sales went through during isolation. At the beginning of the quarantine they stagnated. As the days went by and the authorization to ship by delivery, products related to entertainment (televisions, tablets, notebooks) began to move. Now, a new stage is going through where blenders, fryers and even ice cream machines gain prominence.

"The first 10 days, sales were completely slowed down in a new and unknown context. In the current stage, those chains that had developed online sales took the lead and were the first to activate the market with an increasingly sustained demand to this day," said Mariano Villacampa, commercial manager of RCA. In this regard, those who cook or are taking the pleasure of doing so, partially activated those sales.

"People are cooking a lot at home. In fact, during this time we doubled sales," said Beatriz Macaya, country manager of Thermomix, the kitchen robot that reduces meal preparation times. In this regard, he assured that 320 machines were sold in quarantine, compared to the 170 achieved in October when they had a peak.

In the same way, they expressed themselves from Liliana appliances: “Taking into account that people are in their homes all day and that there is a greater need to cook and change the daily menu, the products with the greatest demand are those that facilitate these tasks such as mixers, processors, blenders and blenders,” explained Mariela Kacew, Marketing Manager of the company.

To illustrate the situation, Molinos Campodónico commented that despite the drop in flour sales to large businesses such as bakeries and related industries, there was a strong increase in demand for kilo flour packages, that is, for personal consumption. "We had a demand that was 4 times lower. However, as a mill, we had the reaction capacity to supply this new demand. The numbers show that flour consumption in homes grew with the quarantine," explained Alejandro Campodónico, president of the company. In this regard, self-rising flour and 000 became the stars of the season. In line with this, among the best-selling items, according to the Avenida portal, are coffee makers, fryers, graters, ice cream makers and soda machines.

By Andrea Glikman / ambito.com