The first World Cup to coexist with the home office forces companies to look for ways to share it with their collaborators. Prode, merchandising, themed catering and team building activities are some proposals.

Previous World Cups were held in the office, but hybrid work and the time difference posed another challenge. While the Marketing teams work with a focus on customers, Human Resources focuses on generating actions so that employees have different experiences. One of them is the traditional Prode. “We have the possibility of giving great prizes and we will do that,” they said at BGH. "The winners will be able to take home giant screen televisions, microwaves, air conditioners and other appliances that we sell."

Most companies plan to enable dining rooms, meeting rooms or areas with large screens. “The idea is to share a court menu with choripanes,” said Vanesa Boulet, Talent Manager at Eventbrite. “If we reach the semifinals, we will close the offices at 4 p.m.” At Megatech they will equip their three buildings with projectors to watch all the games and not just those in Argentina. At Dahua Technology Argentina they said that the idea is to watch the games in the office, get together and share snacks and drinks to motivate a better work environment, greater trust and teamwork.

Several companies plan to send those who work from home merchandising or catering kits on match days in Argentina, in addition to creating themed settings with pennants and balloons for their remote offices.