CELL PHONES: A mature market that is betting on technology, especially with AI

They are protagonists of an already mature market, where replacement is slower because the industry has already incorporated the technological advances available. The growth is mainly due to new users, and the new features would be provided by Artificial Intelligence.

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NOBLEX

The Noblex B30 is a cell phone with 128GB internal memory expandable to 256GB; 6GB RAM that can be increased to 12GB and 50 MP camera. The N52 comes with 64GB internal memory expandable to 256GB; 2GB RAM memory that goes up to 4GB and 13 MP camera. Another model of the brand is the N62, which has 64GB internal memory expandable to 256GB; 4GB RAM that can be increased to 8GB and 50 MP camera.

BGH

The Tecno Spark 30 Pro KL7 is a phone with a MediaTek G100 processor; 8GB RAM; 6.78" Full HD+ AMOLED screen; 108 MP camera and 13 MP front camera; customized Android 14 with HiOS; fingerprint sensor and 5000 mAh battery. The Tecno Camon 30S Pro comes with HiOS system based on Android 14; 6.78" FHD+ AMOLED screen, Dynamic-Light and Miniled effect; 50 MP camera; MTK G100 processor; functions such as Game Mode, Social Turbo and Smart Panel and 5000 mAh battery with 33 watt fast charging. The POVA has a 6000mAh battery with 70-watt ultra-fast charging; 6.78" FHD+ AMOLED screen; 108MP camera; fingerprint sensor; smart vibration; cooling system and is available with 256+8GB expandable to 16GB.

TCL

The TCL 50 SE has a 5010 mAh battery with 33W fast charging and is available in two versions: one with 256GB of internal storage expandable up to 2TB via microSD and 12GB of RAM (6GB physical + 6GB virtual) and another with 128GB of internal storage and 8GB of RAM (4GB physical + 4GB virtual). The screen is 6.78" FHD+, it has a 90Hz refresh rate powered by NXTVISION technology that offers more vivid colors and deep contrasts and the sound is 3D Boom surround stereo with DTS certification and dual speakers. It has a 50MP main camera with 5MP macro and 8MP front camera with HDR, which guarantees bright and defined portraits.

NOVATECH

The enova N51 cell phone has 8 GB RAM; 256 GB of storage; Android 14 system; Octa Core eight-core processor; 6.7″ screen with HD resolution; 50 MP rear camera and 13 MP front camera; 5000 mAh battery and dual SIM card (Simple if using microSD card slot). It comes in green.

MOTOROLA

Motorola highlights three smartphones. The ultra-foldable razr 60 has a 3nm Snapdragon 8 Elite processor; reinforced hinge; protection against dust and water; 7.0" screen and 4.0" external screen; 50 MP triple camera with ultra-wide angle and super zoom lens and Dolby Vision recording. The motorola edge 60 pro incorporates a Quad-curved screen; 50 MP main camera system, Sony LYTIA sensor and optical stabilization; 10 MP telephoto lens with 3x optical zoom; super zoom up to 50x and Pantone Validated and Pantone SkinTone Validated certifications, which ensure accurate color reproduction.

The moto g86 5G has a 6.7″ 1.5K pOLED super HD display; Corning Gorilla Glass 7i with up to 2x more scratch resistance; IP68 and IP69 rating; 50MP Sony LYTIA 600 camera with optical stabilization; Photo Enhancement Engine powered by AI; ultra wide angle lens; macro vision camera and 32 megapixel high resolution front camera.

SAMSUNG

Samsung proposes the Galaxy Z Fold7, which when unfolded almost transforms into a tablet. It weighs 215 grams, has an 8-inch Dynamic AMOLED 2X main screen; Snapdragon 8 Elite processor for Galaxy and 200 MP ultra main camera. The Galaxy Z Flip7 has FlexWindow, which occupies the entire external screen, making it easy to write, check the calendar and take selfies without unfolding it. It weighs only 188 grams and measures 13.7 millimeters when folded. Another proposal from the brand is the foldable Galaxy Z Flip7 FE with a 6.7-inch main screen; 50MP FlexCam camera for taking selfies and videos and capturing content hands-free without opening the device.

The company confirmed that these launches had a positive reception, and that the commitment continues to be production in Tierra del Fuego, where they manufacture smartphones that concentrate 95% of the company's turnover in Argentina.

Mariano Dascanio, Head of Product Marketing en Samsung

“In the high-end segment, Samsung continues to be the leader”

“The Argentine market went through a complex 2024, with a significant drop in sales, macroeconomic instability and financing restrictions,” said Mariano Dascanio. "According to GfK, around 5.3 million smartphones were sold, a drop of more than 30% compared to 2023. Towards the end of the year, a sustained recovery began, partly due to the drop in inflation, the stabilization of the exchange rate and financing, which went from 3 to 12 and up to 18 installments. In 2025, this trend was consolidated, although with a more competitive market due to the arrival of new players. Of all In any case, we project to close the year around 6 million units, which reflects a stabletion after a very challenging period.”
Dascanio added that the premium segment remained solid and there Samsung continues to be the undisputed leader. "Eight out of every ten high-end smartphones sold in the country are from our brand. At the same time, the medium and low ranges gained ground with the arrival of new brands that seek to compete in price and features. Our strategy was to accompany these trends with proposals that allow the consumer to access the latest technology, either through extended financing plans or initiatives such as the exchange plan. This allowed us to maintain leadership in an increasingly market. more diversified.”

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