The dissipator of the promo is the well-known phrase “THIS IS NOT A HOTEL” that so many mothers have dedicated to their children so many times. That is why the brand invites users to give their mother the pleasure of turning her house into a hotel for a weekend and enjoy the Chef, Massage, Room Service and Laundry Service services.
The promo was designed in conjunction with the renowned advertising agency J. Walter Thompson and its main objective is to continue bringing new and attractive proposals to consumers, always maintaining ATMA's close imprint.

”Atma is a brand that is rooted in the popular culture of all Argentines, what we love about this idea is that it is born from a phrase that also crosses all of us: our wives told us this is not a hotel two or three times a day and, many of them, while they were doing something with an ATMA appliance” J. Walter Thompson-
This is a multi-platform action that covers advertising in graphic media, digital media, public spaces, audiovisual content specially produced for social networks, work with influencers, interventions at points of sale and press and PR actions.

“This promo allows us to continue strengthening our bond with consumers, providing them with a unique experience with the close and innovative imprint that characterizes us,” said Jimena Alcibar, Brand Manager of ATMA.
The dynamics to participate is very simple. Consumers who have purchased any ATMA product, from October 10 to 20, enter the purchase invoice number on the ATMA website and are already participating. The promo applies to all shelves of the brand's products and the purchase could have been made in retail chains, in the Mercado Libre store.