• Eletrolar All Connected Group integrates Brazil, Mexico and Argentina

  • HEATING: The market begins the season with little stock in the commercial channel and a wide and renewed offer

  • This was the Congress Brazil Mobile 2026, a format closer to the market that will have its edition in Argentina

  • We were at The Inspired Home Show 2026: we tell you where consumption at home is going

  • BGH: The infallible match to share at home: homemade pizza and cold beer

  • World Health Day 2026: The use of Samsung Health in Latin America

  • BREAKFAST SPECIAL 2026: The small appliance segment that continues to grow

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  • Epson presents Lifestudio: the projector designed to share memories

  • Back to School once again encourages technology

  • Lenovo announces global alliance with David Beckham

  • The moto things family expands in Argentina

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All the news in the sector

IE community

The Action Channel

Edition #178

February 2026

The next scenario

We analyze with businessmen in our sector the results for 2025 and the expectations for 2026.

Specials: Heating, Breakfast, Home office, Back to School and all the news and trends in the sector.

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    Companies and markets

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    • BGH expands its technological portfolio and becomes official Xiaomi distributor in Argentina

    • Avelino adds Carlos Costa as commercial manager to promote its new stage of growth

    • The challenge of Argentine retail: at what price to sell and what promotions to activate

    • NielsenIQ (NIQ) announced the appointment of Arthur de Oliveira as new Managing Director for South Cone Latam

    News of the sector

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      Philips TV & SOUND and Ángel Di María united in the “Promo Gool”

    6th Edición - 2026
    June 29, July 30
    La Rural - Buenos Aires