What changes has the pandemic brought about in the way users connect with their products and what strategies can brands follow to get to know them and build loyalty?
What impact does the growth of online sales and direct channels have on brand strategies and what should be the new role of after-sales?

These and other topics related to the market for household appliances and home products will be analyzed in this meeting with influencers, experts and industry leaders who explore the new role of home products in people's lives and the strategies to follow to connect and listen to their users better.
The meeting is online, open and free and will take place on Thursday, August 26, from 9:30 a.m. to 12:30 p.m.

To participate, prior registration is required conexionapptiva.com
"The challenge is no longer "how much is sold", but rather connecting and building user loyalty, that is, knowing who buys, whether they repurchase, and what participation the brand has in their home. We must understand that the user has more than 50 brands in their home and although their heart can hold space for two or three, there are few cases and the reasons in which they are linked to them. That is why it is time to understand that the relationship with the user must evolve," says Rodolfo Andragnes, technologist and CEO of Apptivalo, the company behind this innovative event.

Some of the topics of interest that will be addressed at the meeting:
New trends among consumers. The role of technology.
Ximena Diaz Alarcon, co-founder at YOUNIVERSAL. Research and consumer trends agency.
A more connected home: The IOT and Robotics at the service of the user.
Joan Cwaik, Marketing Manager for Latin America at Maytronics.
The role of influencers during the pandemic and the enjoyment of home.
Sergence Dog / @joancwaik
All for one, and one for all.
Rodoolfo Andragnes, CEO of Apptivation.
Evolution of the Household Consumer Market 21/22
Echeverria Education, Manager Project in GFK.
Challenges and strategies of the home products market 20/21/22
Pablo Feresini, General Manager at Rotoplas
Agustín Roberi, Managing Director at Alladio