TCL announced that it will become the regional partner of the CONMEBOL Copa América Brazil 2019, the oldest continental football competition in the world and one of the most influential championships in this sport that will be played from June 14 to July 7 in five Brazilian cities. This partnership is the result of their recent collaboration with the Brazilian National Soccer Team.

The 46th edition of the Copa América will be contested by the South American teams of Argentina, Bolivia, Brazil, Colombia, Chile, Ecuador, Paraguay, Peru, Uruguay and Venezuela along with two invited teams, Japan and Qatar. TCL's participation as an Official Partner will take effect from February 21 to December 31, 2019. This is TCL's latest collaboration with its extensive sponsorship program, showing how passion can connect with large sports communities and maintaining its commitment to consumers globally.

As an official partner of the tournament, TCL will also work on brand exposure through on-field advertising, referee uniforms and VAR kits, as well as extensive promotional activities across online, social media, mobile and offline channels. Televisions located in the stadiums will allow attendees to enjoy a high-definition and immersive viewing experience. Additionally, as part of the co-branding agreement, TV commercials, official merchandising and different activations related to TCL products will be broadcast in different markets in the region.

"We are honored to be able to carry out the collaboration with CONMEBOL Copa América Brasil 2019, a cup highlighted by soccer fans around the world. We love being able to support the sport and, this sponsorship program allows us to connect with different global sports communities, as part of our key initiatives to embrace a younger generation," said Kevin Wang, CEO of TCL Electronics.

Juan Emilio Roa, Commercial Director of CONMEBOL, said: "We are delighted to join TCL, a company that brings happiness and comfort to millions of homes and young people around the world with its cutting-edge consumer products. We are very happy to begin a new journey with TCL to bring this prestigious football championship to a wider group of sports lovers."

Goal on screens

TCL maintained strong growth in 2018. The company's total LCD TV sales volume increased 23.1% year-on-year to 28.61 million sets. In foreign markets, the sales volume of LCD televisions increased by 29.5% year-on-year to reach 18.21 million sets, accounting for more than 60% of the total sales volume. In the North American market, TCL continued to consolidate its leadership position and rose to second place in terms of sales volume in the third quarter and in November 2018, according to the latest NPD market research report. In emerging markets, including South America, the company also maintained its rapid growth.

Additionally, according to a report by research firm Sigmaintell, TCL ranked second globally in terms of shipment volume in 2018.

Beyond the Copa América

TCL is consolidating itself as one of the brands that most supports sports. In our country it is the main sponsor of the Rosario Central Atlético Club and sponsors the National Basketball League and Rugby Union of Buenos Aires (URBA). The company's other global sports partners include the Brazilian Football Confederation (Brazil), the San José Earthquakes soccer team (United States), the Minnesota Timberwolves and Lynx of the NBA, and the Philippine Basketball Association (Philippines). She also works with entertainment industry partners such as TCL Chinese Theater in Hollywood and The Ellen Show.

Additionally, TCL appointed Brazilian soccer superstar Neymar Jr. as its global brand ambassador in early 2018, and together they have inspired a creative life for global consumers with smart products and services. The company also partnered with the International Basketball Federation (“FIBA”) in June 2018, which is set to bring the brand closer to younger consumers with this year's FIBA ​​Basketball World Cup 2019.