Yelmo launched a new campaign “Subite a la pochocleta” to accompany the team in its first game as world champion and with its long-awaited three-star shirt. In this context, so that the whole family can enjoy the game with some delicious popcorn, the brand presented a limited edition of its pochoclera, which has the colors of the Argentine flag, stickers with the three stars and a 10 to dress it as a champion.

From March 15 until the end of the month, Yelmo will be offering this product in its official store with a special discount, so that everyone can get on the pochocleta and enjoy the first match of champion Argentina. In turn, influencers friends of the brand such as: @patosingluten, @rochilanu @papacocina @monpetit @ceciduca_ @soyglutenfree @Pancha and @FlorBertoti will surprisely communicate discount coupons on their networks that will be combined with those already posted on the brand's official website.

"Yelmo has always had a very special bond with families and we feel that it is one of those moments to enjoy and share at home. This is why, taking advantage of the fact that our pochoclera is already well-known in Argentina, we decided to dress it up as a world champion so that it can be part of that special day with delicious, homemade snacks," explains Laura Scabini, Marketing Manager at Yelmo.

Over the next few weeks, the same influencer accounts will share different recipes and food options to make with popcorn that are ideal for snacking on while watching the game. They will be replicated on the @yelmoarg account, along with all the other news linked to this great campaign.