The proposal contemplates different themes to generate a dynamic routine of activities that make the #yomequedoencasa fun and easy to travel. In this way the brand will be publishing four types of content: #cuisinefácil, #ejercitando, #Todoenordden and #What to do through friends such as: @cocinarencasa @Paulinacocina @enricorapalin @ivicossio @cocinasaludable_, @ByGigo, among others.

In the #CocinaFacil segment, they will propose recipes to make with few ingredients to provide healthy and diverse options so that we do not have to go shopping and we can solve with what we have at home. Together with the ultracomb electrometric cooking it can be fun and also an activity to share with the quarantine colleagues or live with the influencers participating in the campaign.

In the #Ejercitando section the brand will be promoting exercises to keep us active, something elementary during isolation that is more sedentary than usual life. Also in #what will seek to promote innovative activities to integrate the routine and avoid spending so much time in front of the screens. Finally, through the hashtag #todoenordden, you will facilitate tips to take advantage of free time to clean and order those spaces of the house that are always left for later and also to learn to do an energy cleaning of the home.

"From Ultracomb we know that it is a difficult situation for all that forces us to rethink our usual routines and the way in which we transit our free time. We felt that we had to be closer than ever of our followers with proposals so that they entertain and maintain healthy and happy beyond the circumstances," explains María Belén Méndez, head of Marketing of Ultracomb.