The BRAVIA XR A80J television, part of Sony's new line that is the first in the world with cognitive intelligence, is equipped with the newly developed XR technology. The new television guarantees the most immersive entertainment experience available, which promises to awaken multiple emotions in users, to the point of making them feel like they are in the real world.

The OLED A80J features the revolutionary Cognitive Processor XR™ that is designed to replicate the way the human brain responds to images and sounds.

Supported by the concept of Artificial Intelligence, the new XR Processor performs a cross-analysis of the hundreds of thousands of elements that make up an image in just seconds, similar to our brain.

Main benefits of the new processor:

Focal point

The Cognitive Processor XR can enhance the focal point to make it more beautiful and realistic. The focal point is not related to the focus of the optical lens, it is the area that most humans look at on the screen unconsciously.

Cross Analysis

It can maximize image quality by cross-analyzing thousands of pieces of information at the same time. XR can be the metaphor of an expert orchestra conductor. It analyzes color, contrast, movement, clarity and focal point all in real time and together, just as our brain does. The rest of the processors perform this analysis separately.

Sound Improvements

Improves sound through a more precise calculation based on the human perspective.

Acoustic surface audio technology

The XR sound position gives you an audio experience comparable to how we perceive the world. Since the screen is the speaker on this BRAVIA

XR Triluminos Pro

Enjoy a wider color gamut with an improved range of hue and saturation, allowing you to see natural shadows and precise details, even in dark scenes.

4K/120 fps

Stay ahead with BRAVIA. With HDMI2.1 you can get a frame rate of 120 fps in compatible games, so you'll enjoy this advantage in high-performance recordings, sports and games, with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of less than 8.5ms, 4K/120fps and dedicated game mode.

Netflix Calibrated Mode

This mode has been specially developed to enjoy Netflix originals and reproduce the same image quality on a television as an original studio recording.

IMAX Enhanced

This Sony 4K Smart TV has IMAX Enhanced certification. Enjoy a more immersive home entertainment experience with IMAX Enhanced picture mode, which makes the most of remastered IMAX Enhanced content.

Google TV

It has the new Google TV operating system, with a content-based interface and mobile connectivity. As in its previous versions, it is compatible with Google Assistant, offering the best “SMART HOME” experience, allowing you to control all IoT devices connected to the Wi-Fi network from the remote control. It also has voice control, integrated Chromecast and of course compatibility with Apple AirPlay / Apple HomeKit.

Dolby Vision y Dolby Atmos

Enjoy the excitement of cinema at home. Dolby Vision brings realism to scenes for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

The new line of BRAVIA XR televisions also includes the MASTER Series Z9J 8K LED models; MASTER Series A90J; X95J and X90J 4K LED.