The Alpha 7 IV camera redefines the “basics” of full-frame cameras with excellent image quality and performance, raising the original standard set by the Alpha 7 III. The new model features distinctive technologies, including the latest BIONZ XR™ processor and advanced autofocus (AF) capabilities based on the Alpha 1 model, combined with optimized operability and improved reliability for taking photos and recording videos. This makes it the perfect multifunction camera for versatile imaging enthusiasts and professionals who capture both photos and video during any type of situation. Additionally, the ALPHA 7 IV camera has 33 megapixel resolution, excellent video expression and various features that support the growing demand for remote communications, bringing new meaning to what a “basic” camera can do.

"For years now, Sony has laid the foundation for what full-frame cameras should offer. Our commitment to continue bringing innovations in line with the needs of content creators prompted us to redefine new possibilities and experiences for them," commented Angelo Marconi, Digital Imaging Manager for Sony Latin America. "The new ALPHA 7 IV camera is equipped with the most cutting-edge technological advances and positions itself and raises the level of experience in both photos and video for hybrid content creators who will be able to capture exactly the images they want regardless of the situation in which they find themselves,” he added.

ALPHA 7 IV, innovation without limits
The new ALPHA 7 IV camera is the best hybrid camera; It offers outstanding image quality in photographs and evolved video technology, with advanced autofocus, greater operability and capacity for different workflows. The model was also developed with the environment in mind, using Sony's original recycled plastic, SORPLAS™, for the camera structure and, in the case of packaging, recyclable materials and less plastic were used, which is in line with Sony's environmental initiatives based on the "Road to Zero" plan.

Exceptional image quality
The 33-megapixel Exmor R™ CMOS full-frame back-illuminated image sensor achieves superior image quality and a wide ISO sensitivity range expandable to ISO 50-204800. Its high resolution allows the camera to show a fluid and extremely detailed view of the person as well as reduce noise. Its 15-stop dynamic range allows for a wide range of expression, while Creative Look settings help create original looks in photos and videos.

Advanced autofocus
The latest BIONZ The ALPHA 7 IV camera tracks subjects with tenacious Real-Time Tracking and 759 AF points that cover 94% of the image area. Additionally, for the first time, Real-time Eye AF now tracks the eyes of humans, birds and other animals, in both photos and videos. Accurate human face and eye detection has been improved by approximately 30% compared to the Alpha 7 III camera.

Next generation video technology
The ALPHA 7 IV camera inherits technology used in real-world film productions; That includes S-Cinetone™ (adopted from Sony's highly praised Cinema Line cameras used by many filmmakers and content creators), which produces an exquisite cinematic look.

For the first time in the Alpha series, the new camera has the Breathing Compensation function, which reduces the variation of the effective focal length (focus breathing) and maintains a constant angle of view in all focus changes; This feature can be turned on and off.

Advanced handling in a truly hybrid model
The ALPHA 7 IV is a hybrid photo and video camera with exceptional handling and reliability that allows you to easily switch from photo to video and vice versa. For the first time in Sony's Alpha camera line, a two-layer mode dial is incorporated; the bottom layer allows selection between Still/Movie/S&Q modes and the top layer allows selection between Auto/P/A/S/M and MR (Memory Recall) modes, allowing the user to choose dedicated settings and switch between them quickly.

It also features 5-axis optical image stabilization in the camera body, offering the advantage of a 5-stop shutter speed. Additionally, it features an improved grip for more comfort and a slot for compatible CFexpress Type A media to support media with faster writing and deletion speeds. Additionally, the Quad-VGA OLED viewfinder with 3.68 million dots (approx.) has 1.6 times the resolution of the Alpha 7 III's viewfinder. This allows the user to benefit from improved image quality when using live view, minimizing false color and increasing resolution.

Videographers can record 4:2:2 10-bit 4K 60p videos continuously for more than an hour thanks to the camera's heat dissipation structure. Optical image stabilization in “Active Mode” helps record excellent quality videos.

The ALPHA 7 IV camera frame is made of magnesium alloy for strength and minimized weight. Additionally, the new frame design and lens locking button help provide greater resistance to dust and moisture.

Connectivity for a high-performance work experience
The ALPHA 7 IV camera offers different connectivity options; for example, streaming from one location and sharing content for the ever-incessant need for real-time remote communications without sacrificing excellent picture and sound quality. Using Bluetooth, it's easy to connect the camera to the Imaging Edge Mobile™ app, and data transfer is super fast with a 5GHz/2.4GHz Wi-Fi connection.

HVL-F60RM2 and HVL-F46RM: two flashes that evolve the Alpha lighting system
The new wireless flashes HVL-F60RM2, with GN 60 and a coverage of 20 to 200 mm and the HVL-F46RM, with GN 46 and a coverage of 24 to 105 mm are very powerful, offering precise control and intuitive operation with improved speed. They are designed to optimize the Alpha lighting systems of professional and advanced content creators.

When used in combination with an Alpha camera, the flashes allow users to experience the unique communication benefits of the Alpha lighting system.

For example, with the ALPHA 7 IV, P-TTL flash control metering is possible on each frame in continuous recording mode “Mid” and “Hi”, in addition to “Lo”. The flash firing time delay has also been reduced to capture fleeting facial expressions and movements of the subject.

The flashes support wireless radio communication, allowing you to control up to 15 flashes or receivers in 5 groups for greater versatility in lighting control. Among other advantages.