Samsung will introduce the new The Frame Series B to its TV portfolio, which thanks to Matte Display technology with an anti-reflective panel, offers the most immersive art viewing experience, with realistic colors and textures, outside of a museum. In addition, it incorporates the 4K Quantum Processor, for better performance; Quantum DOT technology that ensures 100% color volume; Superior sound with Dolby Atmos technology that offers an immersive audio experience, plus brightness and motion sensors that help with efficient energy consumption.

The new features and updates that The Frame Series B will present are:

• Matte Display: In 2023, The Frame offers more realistic art with a new matte screen experience. This display diffuses light in various angles and directions with a raised surface to prevent image quality from decreasing due to daylight or reflection from artificial lighting at night. You can enjoy what the screen shows clearly and feel the texture of the art the way it should be. Enjoy art as art, TV as TV.
• Glare Free Certification: The Frame is the industry's first display certified by Underwriters Laboratories (UL), a leading safety sciences company, which verified the matte display for three “anti-glare” tests. In this way, The Frame provides one of the most comfortable experiences for the user's vision, where they can focus better on the content without any distraction.
• Modo Art: When The Frame is turned off, Art Mode is activated. There is no more black screen to ruin your home decoration. Even when you are not watching TV, you can appreciate your own artwork and photos on the TV. It allows users to turn any room into an art gallery as they can select and display their favorite digital artwork or photographs.
• Art Store: The Art Store layout is reorganized to offer a more dynamic home page that allows users to preview more than 1,800 works of art of any size at a glance, mimicking the browsing experience of visiting real-life art galleries and museums.
• Marcos customizables: The new version of The Frame has more options that allow you to customize it however you want. With a modern and slim design (only 24.9mm deep) the frames will be available in three colors: white*, walnut and beige, which can be combined with any interior design of the home, to turn it into a unique and elegant space.
• Brightness and Motion Sensor: The sensor automatically adjusts the screen brightness to match ambient lighting conditions. Additionally, when the motion sensor detects any human movement, it automatically activates Art Mode and turns it off when no one is around, avoiding unnecessary energy waste.
• 100% Color Volume from Quantum Dot- With this exceptional technology from Samsung, nano-sized quantum dots convert lights into billions of colors and deliver lifelike image performance in every work of art. Regardless of brightness, this technology allows The Frame to deliver perfectly clear and vivid colors and textures of the original videos and artwork.
• Quantum 4K processor: It offers the best performance and automatically analyzes the viewing environment and surroundings and intelligently optimizes the image and sound.
• EyeComfort Mode: Depending on the time of day, the Quantum processor optimizes the image, adjusting the brightness and color temperature, so that the visual experience is much more pleasant for the user.
• Dolby Atmos Delivers a premium immersive audio experience with 40W of power and top, side and bottom channel speakers for immersive multi-dimensional sound.