Samsung Electronics has announced that it has strengthened its position as a global leader in the television market for the 19th consecutive year.

According to the market research company Omdia, Samsung achieved 28.3% market share in global TV market in 2024, maintaining the first position it has held since 2006. This continued success is driven by the company's commitment to innovation in premium and ultra-large displays, as well as the introduction of next-generation TVs powered by AI.

“Samsung’s 19-year reign as the global leader in the television market is made possible by the trust and support of our customers.”, has declared Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, offering products and services that significantly enrich people's lives.”

Dominance in the high-end and ultra-large TV segments

Samsung consolidated its leadership in the high-end television market, especially in the premium (more than $2,500) and ultra-large (75 inches or more) segments:

• High-end televisions (more than $2,500): Samsung obtained a market share of 49.6%, which is almost half of the global high-end television market.
• 75 inches and up: Samsung led the ultra-large TV category with a 28.7% market share.

Success of QLED and OLED televisions

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium television sector:

• QLED TVs: With 8.34 million units sold, Samsung achieved a market share of 46.8%, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs: Samsung's OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This represents a 42% and 4.6% year-on-year increase in unit sales and market share, respectively, reflecting strong consumer demand for Samsung's OLED innovations.

Transforming home entertainment with AI and art

At CES 2025, Samsung introduced Vision AI, a breakthrough in AI displays that goes beyond traditional entertainment. By analyzing user preferences, intentions and habits, Vision AI delivers a perfectly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store – originally available exclusively at The Frame – to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.