Nielseniq presents the results of the technology and durable goods market in Argentina corresponding to the first two months of the year, highlighting a 51% growth in units sold and a remarkable 148% billing compared to the same period of 2024.

This growth was observed both in the online channel (+132% in billing) and in offline (+160%), reflecting a greater demand for technological and appliances products in the country.

Among the sectors with Better performance are small appliances for sale of units and telecommunications in billing. Within the highest growth categories in units sold, electric fryers (+311%), desktop computers (+143%) and notebooks (+141%) led the market, accompanied by an expansion in ice cream shops (+107%).

In terms of billing, the most relevant products were cell phones (26%), air conditioners (16%) and ice cream makers (10%), consolidating as growth engines in the industry.

The top 3 for sale of units is led by cell phones (18%), followed by fans (13%) and air conditioners (5%).

Juan Carlos Montes, Market Intelligence Manager of Argentina and Chile, highlighted: “Los primeros meses del año marcaron un fuerte repunte en el sector de Tech & Durables, impulsado por la reactivación del consumo y una mayor digitalización de las compras. Vemos un consumidor que prioriza tanto la renovación de equipos tecnológicos como la inversión en bienes durables para el hogar, lo que se traduce en un dinamismo positivo para el mercado”.

With a balanced participation between sales channels (52% online and 48% offline), el mercado de Tech & Durables en Argentina sigue mostrando señales de expansión, With key categories such as cell phones, air conditioners and appliances leading growth in units and billing.