PCBOX Technology, a technology manufacturing brand, announced the appointment of Elian Femia as Regional Manager. The executive joins the team led by Maximiliano Gonzalez Kunz, CEO of PCBOX.

"I feel great pride in this new challenge at PCBOX and I have great expectations. My main function is to manage the brand both in Argentina and in other countries in the southern cone. I am going to develop the entire line and deepen ground with those products where PCBOX has achieved a very important place in the market with uninterrupted growth. Our Assembly factory in Buenos Aires is very important. At this moment we are focusing on Argentina where we have two first-class distributors such as Stenfar and Grupo Núcleo," explained Elian Femia, Regional Manager of PCBOX and highlighted: "We are going to work very hard throughout the country, consolidating the work already done in all these years, relying on our retail, reseller and digital channels, through a program different from anything known until now. PCBOX is a brand that has already established itself in Argentines, we have the experience and knowledge necessary to live up to what the most demanding user demands today. My focus will be very strongly oriented to after-sales service, since digital word of mouth will be one of the keys to success in these times of pandemic.”

"Argentina is fundamental in our business plan and it is our focus to develop our actions also in the Southern Cone. This designation is part of our business plan and Elian will lead our operation, since he has a solid track record in the IT industry both in distribution and retail," said Maximiliano Gonzalez Kunz, CEO of PCBOX, and added: "We have high expectations with PCBOX and the arrival of new solutions in the country and in the region, we believe that Elian will be able to meet and exceed the objectives set for our next level of expansion and growth.”

"Our Plans for 2020 and 2021 have a strong basis in deepening the arrival and scope of our products that are already a success, and we are going to address new segments where PCBOX is a registered trademark in this type of disruptive concepts to bring the user a different experience. Although this area was always very fluctuating in economic terms, technology plays one of its most important games today to establish itself and consolidate its position in the market due to the context we are going through with the pandemic. For On the other hand, the consumer lost their fear of the national and understood that quality depends on the people who manage a brand. In our case, all these years of experience and uninterrupted manufacturing, always betting on the local market, gave us a place that we are very proud of,” said Elian Femia, and highlighted: “I see how many brands focus on the marketing of their products and not so much on their quality, leaving aside the consumer experience. Special emphasis is on our new channel program at the federal level. It will be a real surprise and motivation for the channels that have been very discouraged by the lack of this type of projects and recognition, especially in the interior of the country. Among the brand's solutions, the following stand out: the line of Notebooks, tablets, PCs and AIOs, which are already a classic of the brand that has been consolidating its market share year after year. Added to that, the line of small electronics, peripherals and audio will have a very important development in the remainder of the year and. the one who comes.”

Elian Femia is 45 years old, and has more than 20 years of experience in the IT channel, with an excellent relationship with clients. Among his previous jobs, he stood out as: Channel Sales manager at Grupo Núcleo between 2016 and 2020. He was Branch Manager in Buenos Aires at Elit between 2013 and 2015. And previously he served as Commercial Manager in Mendoza at Air Computer between 2011 and 2013.