Liliana Electrical Appliances, an emblematic brand of Argentine homes, presents its new campaign “Nos Prendemos en Todos”, which invites you to enjoy every daily moment with the help of its products. Always ready to turn on and accompany experiences, Liliana appliances stand out for their versatility and practicality, being part of every space in the home.

The campaign, developed by Kahlo Agencia, combines spots on TV, cinema, public roads and a robust digital strategy, where products such as small appliances and fans are catch in special situations, highlighting the functionality and closeness of the brand in the daily life of Argentine families.

We Turn on All” reinforces Liliana's emotional connection with her audience, with a positive outlook, positioning the brand as a fundamental part of all her moments: every day breakfast, celebrations with friends, the hottest afternoons and even those lunches with very long after-dinner conversations.

“Through the double meaning of this fresh, colloquial and very Argentine expression, we want to demonstrate how each of our appliances turns on literally and also metaphorically to enhance and accompany the different plans of our users, participating in different moments where a Liliana product “turns on” to make them more satisfactory, practical and fun,” commented Mariela Kacew, Marketing Manager.

In addition to its strong presence in offline and online media, the campaign includes raffle actions to get users engaged on social networks, promoting digital interaction and strengthening its connection with consumers.