Noblex reported that it closed 2022 for the tenth consecutive year among the leading television brands in Argentina, with a market share of 14% and surpassing international players.

The brand capitalized on its role as official sponsor of the Argentine National Team and made a big bet with the “Paga Dios” campaign, with which it promised to return all the money for the purchase of 75 and 65-inch televisions from the Premium line if the team won the World Cup.

On the afternoon of December 18, after Lionel Messi raised the cup, the brand was contacting everyone who had purchased the promotional products to start the return process.

“This campaign was far from being a suffering for us, on the contrary, it was a great pride, since it meant, on the one hand, that the team brought the third cup to the country after 35 years, and on the other, that users have trusted the brand so much,” said Marcelo Romeo, CMO of Newsan. "Although the levels of knowledge of Noblex televisions were high, the tone of closeness generated by promotions such as "Paga Dios" or the "Super Promo Eliminatorias" of 2017, allowed the brand to grow in preference and recommendation."

“Historically, the World Cup is a driver of television sales and we knew that in 2022 the supply was going to be very strong,” said Christian Sturldreher, TV manager at Newsan. “For years, Noblex has experienced notable growth, the result of continuous improvement of our products that arise from putting our customers at the center and actively listening to their needs.”