Motorola, part of the Lenovo Group, announced a historical fact for the brand in Argentina: the company managed to lead the mobile market local during 2024 calendar, with a 38.5% Annual Market Share (from January to December 2024), according to the IDC Mobile Phone Tracker.

Motorola maintained its first position during the year in an industry that welcomed new competitors, and closed the year keeping the Market Share Higher from the company globally, something that has been repeated for more than 6 years.

In turn, Motorola It retained a solid second position in Latin America, a place that has been uninterrupted for 7 years, with a marked growth in the premium segment, doubling the sales of families Motorola razr y motorola edge.

“Argentina is a very important market for the brand globally, and it is really a pride for us to have reached and held during 2024 the #1 position in the country. Throughout the year we continue to drive the premium market with the new family teams motorola edge y Motorola razr. In turn, the Moto g He led our positioning in the mid -range, being the most chosen of our users. But that was not all, since We expand our product ecosystem which will allow us to continue meeting the needs of our consumers. On the other hand, we do not stop betting on the country, we improve the processes to bring the latest in innovation to the local market, always with the aim of maintaining the best technology at the best price, ”he said Germán Greco, Ed & General Manager of Motorola Argentina. “For this year, we hope that the industry will continue to be a very competitive sector and accompany our development projections. As we have always done, Our focus will continue to offer a competitive portfolio of devices and services, bringing innovative benefits to our consumers. "

To maintain the leadership position, the company carried out various strategic associations with partners such as Pantone, Bose, Corning, Google, which provide tools to create unique devices, which are different from competition.

Motorola is combining the latest in technology with style and design trends, betting on a strategy that combines lifestyle-tech, and prioritizing innovation and cutting -edge technology with a sophisticated design, Exclusive Pantone colors, materials and differentiated finishes.