The Pantone Color of the Year is selected by analyzing global trends and themes throughout the year and considers all aspects of society from fashion to marketing, social media and even politics. On December 1, Pantone announced the new color of the year 2023, Viva Magenta, and at the same event Motorola announced the new special edition of the motorola edge 30 fusion, in that color. This announcement comes as Motorola's exclusive global partnership with Pantone in the smartphone category, through which both companies have seen how technology and color can intertwine to provide a means of expression, fostering creativity and unlocking immersive experiences along the way.

Previously introduced in Argentina and Latin America, the motorola edge 30 fusion offers top-notch performance in an incredibly slim device with a sophisticated design. With class-leading features including a borderless 6.55'' pOLED 144Hz display, Snapdragon® 888+ 5G mobile platform and an advanced camera system with OIS, the motorola edge 30 fusion is the perfect combination of performance and sophistication, perfectly embodying the 2023 Pantone Color of the Year.

This device includes a triple camera system, with a 50MP main camera sensor with OIS, one of the most advanced cameras ever installed on a smartphone. They will also be able to shoot with 32x more pixel focus using Instant All Pixel Focus for more precise performance in any light. Clarity and brightness also go beyond photos thanks to HDR10 video recording. To complete the rear camera experience, the Motorola Edge 30 Fusion features a depth sensor, and an ultra-wide-angle camera with an integrated macro sensor. In addition, it comes equipped with a 32MP front camera, with Quad Pixel technology, the results are sharper and more vibrant photos with 4x higher sensitivity to low light. Not to mention, autofocus will make them look amazing no matter how far away they are from the front camera.

The new motorola edge 30 fusion also features an incredibly slim and perfectly balanced design. The symmetrically curved edges have a striking look and feel with a smooth contour that integrates the front and back glass. For a premium and elegant finish, this device provides an aluminum frame

sandblasted polishing. The camera housing extends advanced imaging technology with a unique retro and modern look and the tactile feel of vegan leather will make the Motorola Edge 30 Fusion easy to use and unique for everyday use.

Moto Buds 600 ANC Headphones

The motorola edge 30 fusion Viva Magenta includes Moto Buds 600 ANC, in the Pantone Winetasting color. Listen wirelessly with high quality thanks to these headphones with Snapdragon Sound support and active external sound cancellation for a unique immersive effect.

Innovation beyond software and hardware

Motorola continues to push the boundaries of what is possible in the mobile segment and does not reserve its best ideas just for technology, but also introduces innovations in other areas, never imagined. For the first time in the industry, a smartphone brand surprises consumers with a new sensory experience: an exclusive Motorola fragrance that is infused into the device's packaging. This fragrance was developed in collaboration with Firmenich, the largest privately held fragrance and flavor company in the world. In Argentina in particular, Motorola continues to bring innovation, implementing the fragrance in its partner's local factory in Tierra del Fuego.