Last Tuesday Acer presented its new features at Momentum Argentina, a space to share the company's vision and outline the roadmap of its strategy in the country. With this meeting, the brand reinforced its commitment to Argentina through a portfolio of solutions in artificial intelligence (AI) and gaming, reaffirming the strategic importance of the local market for regional growth.

"In an era marked by significant advances in artificial intelligence, Acer positions itself as a key player that embraces these changes to empower people to do and achieve more. Under the concept "Human.intelligence", the company promotes technology designed to enhance, not replace, human capabilities", he said Luis Cruz, director of Commercial Sales at Acer.

The company maintains that through the new equipment with AI they are democratizing access to this technology by putting intelligent tools, local processing and greater autonomy in the hands of Argentine consumers, thus responding to the multiple needs of the market. With this vision, Acer continues to transform the way we work, study and connect, offering accessible and inclusive products that adapt to various lifestyles.

Aspire 14 AI: innovation coming to Argentina

Among the notable launches was the new Aspire 14 AI, which integrates tools designed to enhance productivity and creativity in a practical and accessible way. Equipped with Intel® Core™ Ultra processors, it offers optimized performance that allows users to work, study and entertain themselves with greater autonomy and fluidity.

This equipment combines a modern design with local AI processing capacity, ensuring faster responses, greater energy efficiency and a personalized experience according to the user's needs. From everyday tasks to more complex projects, the Aspire 14 AI adapts to different lifestyles, proving that innovation can be within everyone's reach.

With the Aspire 14 AI, the company reaffirms its commitment to democratizing artificial intelligence technology in Argentina, providing a reliable, versatile solution prepared for the challenges of the present and the future. It is the ideal laptop for those looking for a device that combines performance, intelligence and accessibility in the same device.

The future of the PC category

Acer is optimistic about the impact of artificial intelligence on PCs, anticipating that AI PCs will represent 40% of its total computer shipments in 2025 globally. Besides, The company believes that PCs with AI and gaming PCs, driven by the latest generation of GPUs, are destined to transform the industry towards a new era of devices integrated with artificial intelligence and innovations in gaming.

With this premise, the brand continues to actively expand its portfolio of AI-powered devices and applications, and predicts that the extension of these applications towards the Edge and on-premises environments will mark their development path for the remainder of the year. Acer's PC business showed positive performance by achieving a global market share of 6.2% in the second quarter of 2025, ranking among the top six PC brands globally.

Integración Magazine spoke with Ana Aquino, Acer Business Manager for Latin America: «Our project is to be present in a more massive way»

What is the context in which this strategy is presented to the Argentine market?

At this moment worldwide we are all in a refresh phase, I think AI is leading us to that, so our project is for all users to start using this technology. The world is already leading us to choose this in our daily lives.

Acer aims to evolve hand in hand with local consumers, making available all innovation for productivity, education with AI and even the demands of competitive gaming. We believe that Argentina is a key market for Acer's regional growth.

What is the proposal for an Argentine consumer who today seeks innovation but is very aware of the price?

We seek to share our vision and bring innovation to more people, bringing high-end technology to the everyday user, we want Argentine users to have access to cutting-edge technology, for example in the consumer segment we come with entry-level product proposals within the AI ​​segment such as the Aspire 14 AI, and we have also taken this to the gaming segment, where we have accessible products such as the Nitro Lite, and then reach top-of-the-range products such as the Triton. Also in gaming, there will soon be news in Argentina in the desktop category.

Do you have proposals for other segments?

Yes, our project is to be present in a more massive way in other segments as well. In this regional expansion, in addition to adding presence in the consumer and gaming segment, we present solutions for the corporate market; part of our business is also in the networking and connectivity segment.