Maxell Latin America announced the incorporation of Fernando Eusebio as Regional Manager – Southern Cone. From his new role, he will be in charge of commercial development of the brand in Argentina, Uruguay and Bolivia.

Fernando will report to Ariel Urman, Sales Director of Maxell Latin America. Together they will work to consolidate Maxell's presence in the main sales channels and expand its reach to new points of sale.

A career linked to technological retail

Fernando has more than 20 years of experience in product management, strategic purchasing and commercial leadership in retail. His career spans key consumer electronics categories such as mobile, IT, audio, cameras and energy.

He held important positions in Mirgor / Diggit Retail and VISUAR S.A., where he managed portfolios of leading brands and negotiated with the country's main chains. This double experience, from the industry and the point of sale, constitutes one of the contributions that Maxell brings to this new stage.

Among the main challenges of its management will be strengthen the brand's presence in different commercial channels, expand its distribution and develop lasting business relationships with strategic clients. The proposal aims to leave behind the logic of specific operations to move towards joint plans and shared objectives, with a medium and long-term vision.

The strategy contemplates specific agreements with retailers and electronics chains, wholesalers and distributors, supermarkets, pharmacies, specialized channels and electronic commerce platforms, adapting the commercial proposal to the characteristics of each segment.

"Maxell is a brand with enormous credibility. My goal is for each strategic client to see us as a partner, not just a supplier. “We want to plan together, share objectives and grow in the medium and long term”, he said Fernando Eusebio.

For its part, Ariel Urman, noted: “The incorporation of Fernando allows us to strengthen our structure in the Southern Cone with someone who knows the market from the inside. “His experience in retail and technological categories will be key to the next stage of growth for the brand.”.

Maxell is a Japanese company with more than 60 years of experience in the development of technological and electronic solutions. Its mission is to bring quality products at affordable prices. In Latin America it operates through Maxell Latin America, with a presence in the main markets and sales channels in the region. Its portfolio is structured into four categories: Energy, which includes cells and batteries; Storage, with memories and pen drives; Accessories, which covers mice, bags, keyboards, chargers and cables; and Audio, with headphones and speakers.