Macoser will continue to market Singer products
From Macoser they highlight: The company's production plant, located in San Francisco, Province of Córdoba, is operating normally and manufacturing products of the [...]
From Macoser they highlight: The company's production plant, located in San Francisco, Province of Córdoba, is operating normally and manufacturing products from the line of domestic kitchens for its Florencia brand and third-party brands. In addition, it continues with the production of spare parts and motors for Singer sewing machines. Thus, it generates work for more than 260 people directly, which are complemented by the development of more than 100 local suppliers, which allow us to reach a network of more than 2,400 businesses nationwide that have trusted the company since its inception.
As part of a business reconversion process, 20 years ago it was decided to invest and inaugurate a new kitchen production line under the Florencia brand. With sustained growth, year after year, new products and options for consumers have been added. Currently, the company's portfolio includes gas stoves, both electric and magnetic induction cooktops, and electric built-in ovens. All of them have design, production and marketing certification under ISO:9001 standards, granted by IRAM.
With an investment of more than US$ 2,000,000 in the period 2017-2018, the company has invested heavily in the development of new product lines with high quality standards, as well as state-of-the-art equipment, which allowed it to reach a production of 160,000 units per year in 2018, produce the first electric magnetic induction cooktop in the country and become the largest national manufacturer of kitchens of 56 cm. gas.
In this way, Macoser reinforces its commitment to the country, guaranteeing employment sources and the normal distribution of its Florencia and Singer product line, as it has done for more than 65 years of experience, and thanks each of the suppliers, clients and consumers who continue to trust the company's brands daily.
In relation to various notes published about the company, the Macoser team would like to clarify that:
· With more than 65 years of experience, the company continues to operate normally in Argentina.
· Singer products will continue to be present in the country, as until now, with a broad portfolio of twelve models of sewing and embroidery machines.
· Currently, Singer is the market leader in sewing machines, exceeding 60% market share.
· Within this framework, the company will continue to market all the brand's products, as well as providing the official guarantee, after-sales service and the necessary spare parts. In addition, it carries out use and management courses and training, free of charge, throughout the national territory.
More information in the next edition – No. 130 – of Business Integration Magazine
Latest news
Outstanding sector













