In today's digital era, artificial intelligence (AI) has established itself as a pillar and fundamental component in the innovation of technological products, transforming not only their performance but also the user experience. Samsung Electronics, world leader in the television market for 18 consecutive years and pioneer of this revolution, presented at CES 2024 its premise called 'AI for All' (AI for All), which supports how AI will allow connected technologies to improve people's daily lives in the background, without being intrusive.

"Samsung's mission is to guarantee our users an intuitive and comfortable experience that adapts to their needs and preferences by integrating AI into our televisions. With the new Neo QLED 8K, Gaming TV, 4K and OLED models, we make the most advanced artificial intelligence technology available to everyone, transforming every moment of entertainment into a standard of visual and auditory excellence.“he stated Gerardo Presman, director of the Consumer Electronics business of Samsung Argentina.

This vision is materialized through the smart functions present in the new televisions Neo QLED 8K 85”; Gaming TV 50” y 43”; Neo QLED 4K 75” y 55” y OLED 77”, 65” and 55” from Samsung. These functions are only found in these TVs, since they are achieved with the brand's exclusive Neural Quantum processor (NQ AI), NQ8 AI Gen2 in the case of the Neo QLED 8K and NQ4 AI Gen2 for 4K models. It ensures an unprecedented home entertainment experience and sets a new standard of excellence in content viewing.

Along these lines, the Smart mode of Samsung televisions improves the experience by recognizing content, usage patterns and the environment that surrounds the television. These models have the following functions:

IMAGEN AI

AI Upscaling: improves resolution through AI technology, adapting any type of content to achieve 4K or 8K quality, depending on the resolution of the TV. This means it optimizes image colors and depth to deliver a superior viewing and listening experience, including streaming services and live sports.

Customizable Image: Automatically adjusts brightness based on ambient light conditions, delivering consistent image quality in any environment. In addition, it includes blue light reduction technology, which protects viewers' eyesight and makes the long-term viewing experience more comfortable.

AI Motion Enhancer (only on Neo QLED 8K): Thanks to the NQ8 AI Gen2 processor, this function allows you to enjoy astonishing three-dimensional depth, capturing movements precisely and without distortion.

SONIDO A.I.

Adaptive sound: The AI-optimized listening experience adjusts sound based on the TV's location in the home and usage history, ensuring balanced audio. In addition, AI automatically adapts the volume when changing applications or external sources to deliver clear sound, avoiding the user having to manually raise and lower the volume.

Object Tracking Sound (OTS): It provides surround sound that follows the action on screen, emitting the audio according to what is happening in each scene from different points to immerse the viewer.

Voice amplifier: detects background noise and automatically adjusts dialogue volume so the user enjoys clear, comprehensible audio, even in noisy environments, ensuring not a word is missed.

AI OPTIMIZATION

AI Auto Game Mode: Automatically detects the type of game and adjusts the settings to optimize the gaming experience according to its genre (sports, action, virtual reality, etc.).

AI Energy Mode: Adjusts the brightness according to ambient light and usage habits, which saves energy consumption without compromising image quality.

AI customization mode: The NQ AI processor adapts image settings to the type of content and user preferences, optimizing the viewing experience without the need for manual adjustments.

In addition to their smart functions, televisions incorporate Samsung Knox Security, a data protection system that combines layers of software and hardware. This technology protects sensitive information such as passwords, safeguards connected IoT devices, and blocks malicious applications and phishing sites. Thanks to its regular updates, Knox guarantees a safe and reliable experience, consolidating Samsung as a pioneer in innovation and security.