With the aim of positioning the mobile ecosystem as an engine of growth in Argentina, the first edition of Argentina Mobile Congress (AMC), a professional space that will bring together manufacturers, importers, distributors, telcos, fintech, digital platforms, startups, retailers, buyers and decision-makers from all over the country, to promote innovation, training and commercial development of the sector.

Organized by Azul Play Argentina and Grupo Eletrolar, the congress will take place within the framework of the 6th edition of Electronics & Home Argentina, the most important event in the country in appliances, technology and home products, expanding its reach and regional projection.

AMC proposes to strengthen the articulation between companies, device brands and sales channels, generating high-value networking and providing concrete tools to accelerate the adoption and commercialization of mobile solutions in the local and regional market.

Thought as a Comprehensive business and strategic content platform, the agenda will include presentations by speakers with real cases from the Argentine market in the current economic and regulatory context, and will present solutions already implemented in Argentina and the region.

The meeting will feature active participation of the main cell phone and accessory brands, who will offer presentations focused on use cases, workshops for commercial teams and hands-on experience spaces.

Likewise, AMC will develop a official press and influencer program, with accreditations and experiences designed for each profile, with the aim of enhancing editorial quality and maximizing digital amplification, strengthening its reach to the end consumer.

Event structure

The Argentina Mobile Congress will be organized in four complementary spaces:

• Main Stage: strategic vision, trends and business opportunities
• Academia AMC: Practical workshops for commercial teams in the mobile ecosystem.
• Innovation Sector: product presentations and device brand launches.
• Experience Zone: demos, activations and networking area.

One of the differentials of the congress will be its program aimed at B2B and B2B2C sales, with practical workshops, role plays, local cases and tools for immediate application. The content will address consultative sales, fintech and digital payments, mobile marketing, data and performance, and artificial intelligence applied to sales. Attendees will access the AMC Sales Certification.

With regional projection, The congress seeks to position Argentina as a hub of innovation and mobile talent in Latin America, strengthening the connection with other markets.

Throughout its six editions, Electronics & Home Argentina It has consolidated itself as a key space for the integration of the sector, expanding its format and strategically accompanying the needs of industry and commerce with innovative proposals.

For more information about AMC go to: https://argentinamobilecongress.com/