Online promotions are extended. The Hot Week version will be valid from May 16 to Sunday, May 19 at 11:59 p.m. According to the CACE, the success of the event is due to the financing offered for purchases.

Users will have four more days to take advantage and make your purchases at lower prices and in interest-free installments, since several of the participating brands They continue with special discounts throughout the week.

“Now we give way to Hot Week, the extension of the discount days that for many brands will last until Sunday,” he said. Franco Radavero, Country Manager of Tiendanube Argentina.

As highlighted by the Argentine Chamber of Electronic Commerce (CACE) The key to the success of the new edition of the Hot Sale was financing. «Financing has been key for this year's Hot Sale and The credit card has been the means of payment par excellence«, they detailed from Tiendanube.

According to CACE data, in the first 48 hours of the event 3 million users had entered the official Hot Sale page. That represented a 30% growth compared to the previous year.

Hot Sale 2024: items and sales

• Clothing: represents 47% of total sales, with an average ticket of $73,514

• Deco and Home: represents 9% of sales, with an average ticket of $125,185

• Health and Beauty: represents 8% of sales, with an average ticket of $51,165

• Bookstore, Art and Education: represents 4% of sales, with an average ticket of $44,156

• Food and Drinks: represents 2% of sales, with an average ticket of $49,423

• Electronics and Technology: represents 1% of sales, with an average ticket of $140,778

• Other segments: represents 29% of sales, with an average ticket of $66,345 (includes gifts, toys, sports, pets, digital, industrial, services, erotic, equipment and machines, office supplies, travel, cars, antiques, music and movies)

Total billing: $28,146,089,947

– Total sales: 385,131

– Average ticket per sale: $73,082

– Average quantity of products per order: 3

– Number of total products: 1,118,382

– Products sold per minute on average: 259 products

Higher sales peaks:

+ 35 thousand products per hour on Monday, May 13 at 00 hours

+ 23 thousand products per hour on Tuesday, May 14 at 11 a.m.

+ 21 thousand products per hour on Wednesday, May 15 at 11 a.m.

Most used payment methods

He 75% of sales were paid through credit cards, where the financing was divided into, 46% in 1 payment, 25% in 3 installments and 25% in 6 installments. Las debit cards They represented the 3% of the payments made, while the money in account in virtual wallets or payment gateways were used in a 4% of purchases respectively.

Hot Sale and Hot Week official site https://www.hotsale.com.ar/