Every season Liliana Appliances launches innovative products from the national industry, which adapt to the new needs of consumers. For this reason, it presents the new campaign “Heating Without Limits” to air condition “inside, outside, wherever you want.” The brand offers products for all tastes: for those who prefer to be outdoors and also for those who enjoy staying at home.

"Through this spot we seek to convey that Liliana has the most complete line of Heating to enjoy winter without limits, both in indoor and outdoor spaces. With the wide variety of products we can forget about the cold and live a winter at the ideal temperature at any time of the year. Liliana allows us to expand the options and take advantage of each space, enjoy at home, in the bar and in the garden. If we want to read on the balcony in the middle of July, we can, if we want to come home and find it warm, we can or if we go out for a drink we can do it on the sidewalk, since we also have heaters that are ideal for bars and restaurants," comments Mariela Kacew, Marketing Manager at Liliana, adding: "The spot poses a dilemma that usually happens to all of us when it comes to getting together and choosing where to eat, especially since the pandemic where outdoor spaces began to be used more and more and when the cold arrives the question usually appears 'Where do we eat? Inside or outside?' Liliana solves it so that you can do it at home. wherever you want, since it has heaters for both indoors and outdoors.”

To spread the news, Liliana shows them through a 360 Campaign nationwide, on television, radio, public roads, points of sale and online.

It also generates actions on social networks with its own content and with influencers who tell the advantages of the products and show them in operation.

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