In this pandemic context, where people spend much more time in their homes, the South Korean company presented through a virtual event its Dual Cool and Art Cool air conditioners that cool faster, consume less energy and purify the air.

The quarantine brought with it a lot of changes. Many of the things we knew had to be reinvented: from the way we worked and studied to the ways we bonded with our loved ones. The expression “Change of Air” was also redefined: it became an allusion to the reinvention of our spaces, to feel more comfortable and at ease.

By changing a single element we can give a new look to our house. That is why LG invites you to “Change Air” with a campaign aimed at promoting the benefits of its air conditioning models, a key piece in the reinvention of everyday spaces, mainly with the arrival of the hottest season of the year. Through a virtual event broadcast via streaming and hosted by María Freytes, the South Korean company shared decoration trends to achieve this goal.

These are the Art Cool and Dual Cool lines that the company presents in the country and that include significant improvements in performance and style. Art Cool equipment has a stylized and minimalist design with mirrored finishes that are ideal for generating a harmonious and elegant atmosphere in the home. This model has the Smart Feature – ThinQ function that allows access to the air conditioning at any time, from anywhere with a device equipped with Wi-Fi, which allows us to control it from the Smartphone and has voice control with Google Assistant; in addition to the exclusive application of LG appliances.

"In recent years we have witnessed how the trend of consumers has accelerated in looking for equipment that combines the best of technology, energy savings and that also has an innovative design that allows for the revaluation of environments. LG has the best air on the market that combines each of these characteristics," said Mariela Coda, Senior Marketing Manager of LG Argentina.