LG will bring a virtual experience to Las Vegas

LG Electronics will participate in CES 2022 inviting the public to learn about its latest technological innovations and experiment with them. The company will have its traditional location [...]

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LG Electronics will participate in CES 2022 inviting the public to learn about its latest technological innovations and experiment with them.

The company will have its traditional location in a stand of almost 7,000 square meters located at the main entrance of the Central Hall of the Las Vegas Convention Center. There it will offer visitors a virtual experience taking advantage of augmented reality. The stand will be built with recycled and recyclable materials and will have a series of spaces where you can experiment with the products.

There will be a self-guided tour using QR codes and interacting through augmented reality with LG consumer electronics products and home appliances that won the CES 2022 Innovation Award. Other spaces will feature immersive virtual reality digital art, including immersive curved OLED video walls. From wherever it is located, audiences around the world will be able to access the same content and digitally participate in this experience.

LG was once again named the official technology partner of CES for press rooms and member lounges, which will feature award-winning LG OLED TVs.

“We're looking forward to seeing what LG, a longtime innovation leader at CES, has in store for visitors,” said Karen Chupka, executive vice president of CES at the Consumer Technology Association, organizer of the event. "CES 2022 will allow Las Vegas attendees to experience LG technology through augmented reality and virtual reality. Audiences joining CES digitally from around the world will be able to experience the same innovative technology through LG's digital activation."

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