Lenovo inaugurated the first space of experiences at the mall Abasto Shopping from Thursday August 1st. Himself. It is located in the Start_ store location, located at location 23. and allows users to try and enjoy the features of the Lenovo consumer products ecosystem.

The space has an F1 simulator and a 1vs1 gamer by Legion area, offering immersive experiences that highlight the performance and quality of Lenovo products. In addition, visitors can interact with other products in Lenovo's consumer ecosystem, such as tablets, personal computers and smart solutions, highlighting the innovation that characterizes the brand. It should be noted that the Legion, LOQ, Yoga and tablet lines.

With this project, Lenovo made a significant investment in the sector and continues to invest in retail: "Given the current economic context, now retail must go out to find the customer. That is why we want to provide users with a different and interactive experience so that they can experience in person the quality and innovation of our portfolio. Despite having the entire catalog online, the possibility of going in person, seeing and trying the products is an essential added value for the end consumer", he commented Manuel Coen, Consumer Sales Manager of Lenovo Argentina.

In the same line, Marìa del Pilar Ibañez, Consumer Marketing Argentina & Central Americaadded: "At Lenovo, we are betting heavily on communication at points of sale, as an extension of our brand. This new space reflects our commitment to offering a different, high-quality experience so that users can learn about our entire ecosystem of products."

The new Lenovo experience space can be enjoyed at the Start_ location in Abasto Shopping, located at Av. Corrientes 3247, Autonomous City of Buenos Aires.