The team is led by Manuel Coen, as Consumer Manager, who is responsible for directing the retail and distribution sales team for products in this segment throughout the country. Its objective is to guarantee customer satisfaction and the execution of positioning strategies.

Manuel has been part of Lenovo for more than 7 years. Prior to this position he was Key Account Manager (KAM) for distribution and retail. Previously, he worked as a sales executive at LG Argentina and also as Trade Marketing at Epson. His career has more than 15 years of experience in the technology industry. Manuel is 37 years old and has training in Marketing, obtained at UCES.

Ramiro Caballero is 27 years old and accompanies Manuel with the position of Brand Manager. Its main objective is to design the portfolio for the Consumer segment. Previously he worked at Pc Arts Argentina as a Lenovo Product Manager and was also part of the company's SMB team.

Juan Pablo Galeano, 41 years old, is the Sales Executive in charge of large retail accounts. Although he has only been at Lenovo for one year, he has 20 years of experience in the industry developing different product categories. Previously he worked in companies such as Compaq Latin America; Black + Decker Home; SanDisk; Gasei; Distecna and DatandHome Supplier.

Nicolás Montagnani, 32 years old, holds the position of Sales Executive for distribution and Mercado Libre accounts. It has been part of Lenovo for three years. Previously, he worked for five years at Falabella as a Product Manager, a position in which he managed the computer, telephony and white goods lines.

The Lenovo Argentina Consumer team aims to plan and execute the business strategy according to market situations, analyzing all the influencing factors to determine a correct decision. Long-term planning was carried out several years ago that has allowed the company to grow significantly, working together with retailers and expanding the product portfolio, so that the end consumer can choose and satisfy their needs. Juan Martín, general manager of Lenovo, assured: "We have the necessary products to be the number one technology company in the country. With Lenovo, the consumer has at their disposal a wide variety of equipment that ranges from notebooks specially designed for gamers, equipment for hobbyists and also devices for consumers in general." In turn, Manuel Coen added: “Between the end of the year we can highlight the relaunch of the official Lenovo store in Mercado Libre and the growth momentum of our own sales platform on Lenovo.com.”

In addition to promoting equipment for the regular technology user, Lenovo is continually developing and innovating in the gamer segment, a sector that is constantly growing and is today one of the most important focuses. The consumer of this type of products is demanding and the constant evolution of the company allows it to keep up with a very sophisticated demand.

The team will continue to expand the product portfolio that already includes devices such as the L340, Legion Y540, Legion Y740 and C340.