KOH-I-NOOR presented its new KOH-I-NOOR Dryer campaign, “PO-DE-RO-SO” created by the G.Krauss agency and produced by SofoCine.

The idea of ​​the campaign is to communicate the most important features that have made it the leading brand in the category for more than 50 years.

It is a campaign told through a very digital, dynamic visual language that seeks to capture the attention of all generations, from those who use KOH-I-NOOR year after year to new consumers.

Links to commercials

29 seconds: https://youtu.be/W9BudLSDTWQ

13 seconds: https://youtu.be/LCg67nPS9Zc

6 seconds: https://youtu.be/p5TwsRyQ1es