A new edition of Hot Sale, the e-commerce event organized by the Argentine Chamber of Electronic Commerce (CACE), has ended. dDuring the three days of the event, the official Hot Sale site registered almost 10 million visits, while total turnover reached $673 billion, with a variation of 19% compared to the 2025 edition. In turn, the average ticket was $109,780. In this edition of Hot Sale, half of the participating companies declared that they had sold the same amount as in three weeks or more compared to the month of April.

At the device level, 93.4% of purchases were made from mobile devices, while 6.6% corresponded to desktop, reaffirming the mobile-first trend in digital consumption habits. In geographical terms, Buenos Aires, Córdoba, Rosario, Tucumán and Salta were among the cities with the highest participation during the event.

In relation to purchasing behavior, the busiest time slot was recorded from 6:00 p.m., with its highest peak between 10:00 p.m. and 11:00 p.m., when the highest volume of transactions and simultaneous browsing was concentrated within the official site.

"Hot Sale is consolidated as a key tool to boost sales, boost consumption and generate concrete opportunities for thousands of companies and entrepreneurs throughout the country, allowing them to expand their reach, attract new customers and enhance their digital channels. At the same time, the closing of this edition of Hot Sale confirms that electronic commerce continues to consolidate itself as an increasingly relevant purchasing channel for Argentine consumers.", said Andrés Zaied, President of CACE.

In addition, during this edition the use of artificial intelligence tools applied to the shopping experience once again stood out, such as Cybot, the event's conversational assistant, which allowed users to find products, compare offers and resolve queries in real time.