Created in 2011, Home and Technology began marketing online on Channel B2C consumer electronics products. In 2014 they began to import directly, enable their own website and incorporated the White Line, which today is their main focus of activity.

"Being greater competition in the eCommerce, our activity was changing and before the pandemic we were already going to the B2B as distributors and the ecommerce was only 35% of our turnover, but with the pandemic we had to return to the B2C," said Matías Gorrini, director of the company. "We did the deep change in 2023, by taking the official distribution of Candy to attend to the B2B channel and also online, but without competing with our customers of the retail."

Gorrini highlighted the growth of home and technology when in 2023 they took the representation of Candy.

Home and Technology has the representation of Kitchenaid, which complemented with the Faberware M outer line and the representation of Cuisinart, for household and small appliances.

On white line offer the products of LG and Candy and with LG also those of the brown line. "Today our main strategic partner is Candy, with a complete linear of air conditioning, cooling, cooking and washing that represents 60% of our turnover," Gorrini closed. "It is true that there is a lot of offer in the market and profitability fell, but we are growing, not only against 2024, which was not a good year, but also with respect to 2023. If inflation continues to lower and economic stability is maintained we will continue working very well."