Hisense, a leading global technology company, recently inaugurated its first own store in the Autonomous City of Buenos Aires. Strategically located in the Belgrano neighborhood, on the corner of Avenida del Libertador and Pampa, the store offers customers the opportunity to explore a wide range of cutting-edge products, including televisions, smart appliances, HVAC devices, cooling systems, and home audio and entertainment.

The opening cocktail brought together representatives from Newsan and Hisense, as well as important retailers, influencers and the media. The event included a raffle and tastings carried out with the new model of air fryers, led by Andrés Simón and Ailin Tokman (from Simón's Recipes).

Luis Galli, CEO of Newsan, highlighted: "It is important to highlight the relationship that we have built with Hisense over more than 20 years. Their evolution has allowed us to grow alongside them. Hisense was one of our main suppliers of televisions, many of Newsan's own brands of televisions were developed largely with Hisense technology. One of Hisense's successes is having developed a strategic view of expanding growth beyond China. This positions them as a world-leading company in consumer electronics and also in the white goods business in recent years, and “It has allowed them to design products for the European, American and Latin American markets.” And he added “I especially want to thank the entire Newsan and Hisense team who made this possible. We hope that everyone present really likes these products and that the experiences with Hisense products become known quickly in the Argentine market.”

For its part, Darío Villafañe, Business Leader of Hisense Argentina, told Business Integration Magazine: "Today we are inaugurating the first Hisense store in Buenos Aires, it is a concept so that consumers can come and find all the availability of Hisense products that are today in Argentina. We are launching a new 100-inch television, number 1 in Hisense sales worldwide, and we are also presenting the entire line of refrigerators, kitchens and washing machines. As we always say, what Hisense seeks is to democratize access to technology, so that consumers can take home our products. This is a starting point, and the idea is to look for new locations in Buenos Aires that can be located, either in malls or on the street.”

Hisense has a solid presence in the United States, Canada, Chile, Mexico, Colombia, Panama, Ecuador, Peru, Paraguay and Uruguay. In Argentina, thanks to its alliance with Newsan, it continues an ambitious growth plan to consolidate itself in the region.

This new space reflects the brand's firm commitment to the Argentine market and its focus on bringing the highest innovation and technology to consumers.