GFK presents GFKNewron, an intelligence platform that provides permanent access to the latest market and consumption data to help companies make decisions in real time. It brings together data from more than 70 categories on the behavior and elections of consumers, the perception of brands, the results of sales, prices and channels, information supported by AI and available in real time so that retailers and industry plan and provide for promotions, evaluate their market performance and adjust the direction of the business with a few clicks.

The platform provides complete data on the retail and It covers sectors such as appliances, electronics and computer science, as well as the biggest shops, including information on physical stores, online stores and marketplaces. This scope helps GFK to transform from traditional market research company into a data, analysis and consulting company that relies on a complete infrastructure of Software as a service (SAAS).

In development for more than three years, GFKNewron, was the differentiator for the companies that received the beta version of the platform, since that moment coincided with the beginning of the pandemic, whose complexity made that for the industry and retail industry and trade they were much more difficult to predict both the behavior of consumers and the market. Access to the most recent data was essential for companies that continued to invest during the crisis and put innovation as the center of their growth strategy.

The combination of data, AI -based analysis and clear recommendations shown in the modules gfknewron Market; gfknewron Consumer y gfknewron Predict It provides companies with a significant advantage in current, highly competitive markets. Several teams of the company can directly access the data at any time, provide solutions and using the same set of data and stage simulations can help identify the challenges in an early phase and strategically plan solutions.

The modules and the focus

What and where
GFKNewron Market points to the size and share of the market and the performance of the segments and the channels.

Who and why
GFKNewron consumes inquires into the profiles of the buyers, the knowledge of the funnel and the brand and the information about traffic and retailers.

What is the future
GFKNewron Predict about recommendations with artificial intelligence technology, helps plan and provide for promotions and give guidance on income premiums.