The Argentine Federation of the Wood and Related Industry (FAIMA) together with the Institute of the Furniture Argentino (IMA) invite this meeting that brings together the entire support and innovation network of the industry of the furniture National, enhancing the visibility of the participating brands and their commitment to the growth of the sector, both in the country and in the world.

The Project Exhibition - Edition 2024, which will take place from December 12 to 15 at the Libertad Palace (Sarmiento 151), with free admission, is the coronation of a work plan that was carried out during this year, in which more than 20 furniture manufacturing companies joined with prominent designers, to promote the innovation of the entire chain and thus improve, both the production and the offer of products in the market. This joint effort seeks not only to strengthen the industry of the furniture, but also to promote Argentine design at new levels of excellence and competitiveness.

In fact, project desire has as its main objective to create a productive link between the design and the industry of the furniture. This not only symbolizes a step forward for the industry of the furniture, but also a commitment to creativity and collaboration as development engines. With the active participation of entrepreneurs and designers, this program is expected to generate high quality products and innovative design, consolidating Argentina as a reference in the field of furniture.

Within the Palacio Libertad, Proyecto Desire will be located in the space called Dry Plaza, on the ground floor and immediately below the auditorium known as the Blue Whale. It will be more than 1500 square meters occupied by the prototypes of the more than 20 participants to which the institutional space of Faima and the IMA is added.

Discovering some prototypes

Argentine talent has no limits. The ability to adapt, resilience, creativity and maximum use of resources is evident in the most diverse proposals that will be exhibited. A great national deployment of creativity, imagination and professionalism embodied in these new ideas. “We want to build the Paraguas brand that positions the sector of the furniture at a national and international level, demonstrating to the world the high productivity potential of the sector, strengthening a sectoral vanguard and positioning new leaders who are willing to set the course” explains Pablo Bercovich, FAIMA advisor at the IMA and coordinator of Proyecto Deseo.

“Really, the level of the projects presented surprises, makes us proud and leads us to revalue the industry. furniture national. Proyecto Deseo is catapulted as a means of communication with the world to build a new country brand in which the country stands out and is distinguished. furniture Argentine for its quality, excellence, design, use of noble materials, innovation, just as the wine industry or the Italian industry has achieved in terms of fashion.Bercovich adds. In addition, the aim is to ensure that Argentine furniture is the gateway for new investments and opportunities for the development of the most diverse productive areas (tourism, HR, industrialization, foreign trade, art, etc.)

The company home furniture will present a “Phonebooth” with the goal of use in the workplace and HR. It is a popular piece in many places around the world and its objective is to add to office and coworking spaces, to be able to isolate yourself, talk on the phone and carry out different activities in a private environment. Another notable case is the company CUQUI´S, which specializes in children's furniture. They have developed a system of furniture and accessories for inclusive spaces with a focus on neurodiversities, sensory and versatile spaces for recreational, therapeutic or pedagogical activities.

Traveling south we find I design Patagonia, which will exhibit furniture with storage space for hotels and tourist accommodation. Calm es simple, recognized for its mattresses, launches its first line of upholstered beds for a premium niche. For its part, Michel Thonet will show a system of configurable low tables, which are quite disruptive for what it has been doing in Argentina and in the world.

Furniture Shed He worked on a model easy chair and modular armchairs that used fabric scraps combined with wood. Vier Abinet will reveal “workspots” for gastronomy, especially for bars and cafes. Orlandi developed a folding coffee table with international trend colors. The Valencian It will display a system of armchairs and tables.

RVM is a separate example, because they are originally a metallurgical company and for the first time they were encouraged to manufacture wood furniture combined with metals, which led them to inaugurate a business unit for the manufacture of a system of tables, chairs and stools. Federici, in the kitchen area, will shine with new, very innovative modular models in wood, combined between wood and iron with disruptive colors and shapes.