Special Motorcycles: Another segment of mobility that renews models and technology

Motorcycles are one of the businesses that show expansion thanks to users looking for alternatives for personal mobility. Suppliers accompany this market development with the constant renewal of models.

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Siam

SIAM Motos renewed its portfolio with five models. The novelty is the ROVE ADV, a hybrid scooter with an additional acceleration booster, ABS, disconnectable traction control, front and rear onboard cameras and TFT screen.

The VICTORIA 175 cc urban scooter, of Italian inspiration, combines elegance and comfort; The TWIN ROADS 250 cc, custom V-twin, stands out for its good cycling, comfort and the sound of its exhausts and the Custom SPIRIT 150 cc, easy to drive, includes CBS combined brakes as required by current regulations.

The presentation is completed by the VECTOR Classic 400cc, which becomes the brand's largest displacement model to date. It has a neoretro design, a twin-cylinder engine and excellent features and character.

These incorporations mark a new chapter in the evolution of Siam Motos, in their commitment to quality and reinforcing their commitment to innovation and design.

Guillermo Contarino, Newsan Motorcycle Business Manager

The home retail channel continues to be the one with the greatest proportion for the growth of our operations

"The motorcycle market has been growing since the end of the pandemic. 2025 is coming up better, at the end of September the same value was reached in patents as in all of 2024. We believe that the market has the potential to continue growing. They are projected to exceed 600 thousand units, which would imply a year-on-year growth of more than 20%," said Guillermo Contarino.

"Siam is a relatively new brand in the motorcycle market, we began marketing in mid-2022, and we did so mainly in the home channel due to the strong connection that unites us to this network. We quickly entered the top 10 brands, and this month we are 7th. This shows the rapid growth of the brand, in collaboration with our home retail partners," he added. "Siam is the brand that is growing the most compared to the market average and we have already exceeded 4 points. We also of course operate with the specialist channel, but home retail continues to be the largest proportion, reaching 60% of total sales," he added.

Regarding the behavior of demand by type of product, Contarino explained: "We believe that the current market structure in terms of displacements and segments will be maintained, but very possibly segments will grow that, at least from our perspective, have strong potential such as Adventure and Scooters."

According to data from the Chamber of Motorcycle Manufacturers

Motorcycles are a sector that continues to grow

The Chamber of Motorcycle Manufacturers (CAFAM) released the patenting figures for September, revealing an expanding market. During the month, 59,394 units were registered, which represents a significant increase of 44.71% compared to September 2024. The growth was also maintained in the monthly comparison, with an increase of 7.88% compared to August of this year.

CAFAM highlights that the national industry continues to be the protagonist, given that of the total number of patents, 57,701 units (97.15%) were manufactured in Argentina, and the remaining 1,693 are imported.

Lino Stefanuto, president of the Chamber, highlighted that a year-on-year growth of almost 45% reflects consumer confidence in the quality, financing and support of motor vehicles produced in the country.

World

Mondial proposes the TD150 ON-OFF, an accessible motorcycle with disc brake, LED indicators and aluminum luggage rack. The LD 110 AT CUB, automatic, has ample storage space and a complete dashboard with indicators. The Café Racer expands the brand's proposal, with a dashboard with digital display, disruptive design, café slammer seat and disc brake.

Nicolás Rush, Business Development Manager at Grupo Corven.

Personal mobility and its growth in the retail channel

“At Grupo Corven we are developing the strategic alliance between the personal mobility industry and mass retail, to create access to a user who was not being served, who needs transportation and initiates their purchase from the financial evaluation, a profile that retail knows perfectly,” said Nicolas Rush.

“The search for economic mobility solutions is constant,” he added. "Retail, with its capillarity and national presence, is in a unique position to lead this expansion, because the sale of a vehicle generates a lasting relationship with the customer and opens doors to the sale of accessories, insurance and future upgrades. For this expansion to be successful, it must be supported by the knowledge of retail customer management and the know-how of Grupo Corven, leader in the motorcycle market in Argentina and 100% dedicated to the motorcycle market. Our mission is to enable the retailer by providing them strategically segmented products, with logistics that guarantee availability in each point of sale in the country with our own fleet, supply of spare parts and guarantee and technical support, all the necessary tools to manage the service and ensure the satisfaction of its customers.

MOTOMEL

In an economic context of recomposition, of which motorcycles are a vital part as an alternative means to public transportation and a source of work for logistics or application delivery workers, Motomel, the flagship brand of the La Emilia Group, reaffirms its leadership in the Argentine motorcycle market by consolidating itself, for the seventh consecutive year, as the best-selling national brand in the country. In 2024 it reached a sales volume of 70,692 units, a growth of 12.4% compared to the previous year and with an average market share of 15%.

In terms of product, it is consolidated in the most relevant segments. In CUBS, which represents 60% of the market, the brand has a 15% share; In the Street segment, which covers 20% of the total, of which 53% corresponds to 150 cc motorcycles, Motomel concentrates 30%, and in the ON OFF segment, which occupies 17% of the market with 50% corresponding to 150 cc motorcycles, Motomel reaches 21% with its iconic Skua line.

Pablo Pellegrini, Motorcycle Manager at La Emilia Group.

“We respond to customers who are looking for quality, design and trust”

“With more than 30 years of experience, the Motomel brand has become a benchmark for urban and rural mobility,” said Pablo Pellegrini. “Its extensive portfolio includes everything from electric scooters and work motorcycles to adventure and recreational use models, thus responding to the needs of customers who seek quality, design, accessibility and confidence in each trip.” Pellegrini added that the breadth of categories such as Cub, with 15% of the share, Street, On Off, Adventure and Scooter; added to the quality of the after-sales service, the stock of spare parts available and the return of financing options are the driving force behind the brand's sustained growth in the market.

“With a vision oriented toward innovation, Motomel permanently expands its product line to accompany the evolution of mobility in the country,” he concluded. “The brand seeks to offer comprehensive transportation and work solutions with quality, design and accessibility, relying on a close and personalized service policy that includes the Motomel Responde program, with which users can make inquiries and receive assistance.”

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