Special kitchen helpers

Small products make up a category that maintains a certain level of growth in sales, helped by the ticket level, in some cases by the financing maintained by the channel and, to a large extent, by technological renewal.

Liliana

Liliana presented the Digipros AM795 Digital Multiprocessor, with 11 functions and digital display and a renewed line of 1300 watt mixers with semi-professional performance, designed to offer multiple functions in a single product. One of the new features is the new Spiramix Pro, which incorporates the exclusive Spiralizer system to make vegetable spaghetti of different sizes, accompanying the growing trend towards healthier eating. PowerMix Pro is a product that combines the multiple functions of a processor with the practicality of a mixer, accompanying consumers who value the capacity and versatility of a processor and those who prioritize the speed and ease of the mixer. The line of 1300 watt mixers includes the Spirlamix Pro, Powermix Pro and Powermix Plus, among the most powerful on the market. These models incorporate multiple accessories, a milk frother, spiralizer, accessory holder, large capacity glasses and advanced functions that elevate the preparation experience.

ELECTROLUX

The EKM40 planetary mixer reaches all sectors of the large-capacity bowl and its speeds adapt to a variety of recipes, from doughs to creams and meringues. The EIB20 mixer, with an ergonomic design, has stainless steel blades and is ideal for preparing soups, sauces, smoothies and purees.

The EFP500 multiprocessor allows you to chop, cut, grate, mix and process food and comes with interchangeable accessories.

In blenders, the EBS30 combines power and ease of use, it has a large capacity jug and its different speeds allow you to process fruits, vegetables and other ingredients efficiently. The design is functional and facilitates daily use and cleaning.

Atma

Atma presents the 1.75 liter Smartmix Red blender, with a power of 550 watts; smartmix automatic mixing; Lid with double security and removable stainless blade. The Blanca hand blender, 600 watts, has adjustable speed; 500 milliliter measuring cup; turbo function; stainless steel rod and frother, chopper and whisk accessories.

Another product of the brand is the 3-liter Smart Atma Mix II robot with 1700 watts; 18 programs; 5" touch screen; stainless bowl; 5 kilo scale; favorite recipes and, as accessories, a steamer, strainer, kneading blade, butterfly whisk, multifunction blade and silicone spatula. The Soup Maker has 6 functions, 1.2 liter capacity, 800 watts power, digital display, measuring cup, cleaning brush and accessory for ingredients. The 8 liter digital fryer with 1750 watts completes the proposal, 8 programs; touch control; temperature range of 75°- 200° and removable non-stick basket.

Ezequiel Brusco, Sr. Manager of Newsan Electro

“For Atma, Mother's Day is a strategic date”

“The market shows a decrease in units vs. 2025, with more selective and rational consumption,” said Brusco. "The first quarter was marked by price competition and a large participation of B-brands, which generated high competitiveness of proposals in each price tier. Today, we observe a regularization in supply. The context of stabilization opens opportunities for growth and allows us to capitalize on the demand for multifunctionality and design through new proposals and launches."

Brusco added that glass and hand blenders remain volume-driven products, but the offer shaped a price-sensitive consumer who exhaustively analyzes technical specifications before deciding. “In this scenario, equipment that combines design, high power and materials such as stainless steel achieve differentiation,” he added. “Mother's Day for us is a strategic date and in this competitive market, the definitive differential value is provided by ATMA.”

in your cake

Presented as unique in its category, the Impastatrice mixer combines a 5-liter bowl with the fermentation function. It allows you to prepare homemade pasta and dough quickly, homogeneously and without waste, keeping the kitchen clean throughout the process. It is part of the Cucina line and has a 3-year warranty.

The Clásica 200, Pastalinda's flagship, stands out for its robustness, precision and long useful life. It is part of the Pasta line, now has a 5-year warranty. The Planetary blender offers power and capacity, it has an 8-liter bowl, all-metal gears and an intuitive digital panel. It is part of the Cucina line and has a 3-year warranty.

The air fryer, with a capacity of 8 liters, allows you to obtain uniform cooking using less oil. Its practical design and the distinctive aesthetics of the Cucina line make it an ideal solution for enjoying simpler and more delicious meals with the family. It has a 3-year warranty.

Alejandro Britos, General Manager of Pastalinda

“We extend the guarantee of the Cucina and Pasta lines”

“At Pastalinda we understand that kitchen products are part of the same space and lifestyle,” said Alejandro Britos. "Available in cream, red and black, the Cucina line was conceived as a family of products that shares the same design identity. Thus, each user can incorporate new equipment without losing the aesthetic harmony of their kitchen. Among the new features, we highlight the Impastatrice mixer, an ideal complement for preparing pizzas, pastas, breads and fermented doughs. Its kneading system from the base allows you to obtain a homogeneous mixture in less time, without waste and with minimal user intervention."

Britos highlighted that for more than 75 years Pastalinda has been distinguished by its design, quality and durability. “As a reflection of that trust, we offer a 3-year warranty for the Cucina line and 5 years for the Pasta line, reaffirming our commitment to accompany users for many years,” he concluded. “When design, functionality and durability work together, the result lasts.”

PEABODY

Peabody presenta su línea de freidoras de aire que incluye el modelo PE-AFD720N y PE-AFW520N, en versión de 7,2 litros con 11 programas y visor de 360° y la de 5,2 litros con 8 programas y luz interna, ambas con convección. La doble Layer PE-AFDL104N tiene 3 modos de cocción independientes, sincronizados o combinados y 10 programas. La AirFryer XL PE-AFDB910N, con canasta de 9 litros y placa divisora, trae 9 programas. La AirGrill Parrilla Multifunción Iron & Grill PE-AFG02N, de 7 litros con sensor de temperatura, programas para papas fritas, carnes, hornear y pizza, tiene 4 niveles de cocción, grill, canasta freidora y plancha. La AirCook Horno All-In-One PE-HDM14PN, con convección y grill, alcanza 430°, logra pizzas en 2,5 minutos y trae 6 programas y 4 estilos de pizza. Todas las Airfryer de Peabody cuentan con recetario digital exclusivo.

Three hand-held models stand out in blenders. The PE-LMA328, 1000 watts with 5 speeds, includes a stainless steel foot, double whisk, 800 milliliter blender glass and 1250 milliliter XL chopper. The PE-LMA327, 800 watts with 5 speeds and electronic regulator, comes with anti-splash blades that crush ice, measuring cup with lid, chopper and whisk. The PE-LMA323, with a 600-watt silent motor, has 2 speeds, a whisk, a 500-milliliter chopper, a stainless steel foot, and a 600-milliliter measuring cup. The PE-LN610 tabletop blender incorporates a 600-watt motor, 1.5-liter jug, 5 speeds + pulse.

CRIVEL

Crivel has three hand blenders on the market. The LM-320PL, with 2 speeds, has stainless steel blades, plastic rod and 350 watts power. The LM-210AL has 2 speeds, a stainless steel blending and emulsifying rod, stainless steel blades and 450 watts of power. The LM-420AL, also with 2 speeds, has a stainless steel blending and emulsifying rod, a power of 450 watts and, as accessories, a whisk, a 600 milliliter measuring cup and a 350 milliliter chopper jar with stainless steel blades.

Ultracomb

Ultracomb highlights three products. The Mixer To Go LC-2203 blender, with a power of 350 watts, comes with a 600 milliliter plastic bottle with a lid with a spout that allows you to load, blend and carry the preparation. It is ideal for preparing protein shakes, smoothies and vegetarian mixes, for athletes and families.

The LM 2550 hand blender has a powerful 1200 watt DC motor, 2 speeds: normal and turbo, ergonomic design and stainless steel blades. The foot is also welded stainless and comes with an 800 milliliter blender and measuring cup and a double whisk. The power cable is 1.2 meters.

La batidora con pie y Bowl Experta BB-2106 tiene 800 watts de potencia; 8 niveles ajustables; sistema de movimiento planetario para amasar, mezclar y batir; bowl de acero inoxidable de 5 litros y protector antisalpicaduras con tapa para agregar ingredientes. Cuenta con cabezal rebatible y sistema de fijación tipo bayoneta para intercambiar rápidamente sus 3 accesorios: gancho de amasado, mezclador grueso y batidor de alambre. Para mayor seguridad, tiene apoyos antideslizantes y una traba que impide el encendido cuando el cabezal está elevado.

Enova

ENOVA highlights four kitchen assistants. The 800 watt coffee maker with a 1.5 liter capacity has a class I power cord and, as accessories, a filter, funnel and glass carafe. It comes in black and white colors. The citrus juicer, with a power of 40 watts and a capacity of 700 cubic centimeters, comes with a class II power cord and is black. Another of the brand's products to accompany breakfast is the 750-watt toaster with 2 positions, class I cable and black and white colors. The 750-watt sandwich maker with sandwich capacity completes the line. It has class I cable and black color.

Kanji

Kanji presents a line of kitchen assistants that includes mixers, processors, graters, blenders, air fryers and pasta makers, among other products that, in addition to their usefulness, have rotation and display potential for retail and can be integrated into seasonal campaigns, promotional actions and proposals linked to special dates.

The brand highlights the KJH-MPCY10W02 multiprocessor in white with a black version, it comes with 400 watts of power, a 1.2 liter glass bowl, non-slip base and easy cleaning. As accessories, it includes a chopping blade, kneader, slicer and mixing disc. The KJH-PLA800-02 planetary mixer has a capacity of 4 liters. 6 speeds and power of 800 watts. The KJH-YOG20-01 yogurt maker comes in white, transparent lid, 200 watt power, capacity for 7 180 milliliter glass jars, non-slip feet and power light. The USB blender completes the proposal with a power of 5 watts, a capacity of 300 milliliters and 6 stainless steel blades.

Eiffel

In the kitchen helpers category, Eiffel offers completely nationally manufactured products. The E-242 multiprocessor brings 7-in-1 and blender functions. It is made entirely of stainless steel and has a 1000 watt motor. The E-237 is a complete, 3-in-1 mixer, red and stainless steel. It has a 500 watt motor and 2 speeds. Chop, beat, mix and crush. The E-626 food multiplier, made entirely of stainless steel, comes with a 2-liter bowl and a powerful 500-watt motor.

Smartlife

Smarlife consolidated its line of planetary mixers with new models that enhance a category that today is positioned as the second best-selling in the PAD market. The SL-SB0037R/I, 1100 watts and 5 liter capacity that has digital control and 8 speeds plus pulse. The SL-SM030, 1000 watts, has a capacity of 5.5 liters and comes in ivory, red and black. In coffee makers they renewed the line and several models stand out. The SL-ECD5403N has 1500 watts, 20 bar, digital operation, steam, Thermoblock and Nespresso filter. The SL-EC5501 has a power of 850 watts, 20 bats and steam. The SL-ECDM5406N, 1500 watts with 20 bar, has a double boiler, Nespresso filter, steam, milk tank and digital panel. The SL-ECGDM5750 completes the line, 1350 watts with 20 bar, digital system, grinder, steam, milk tank, Nespresso Thermoblock filter, and double boiler.

Oster

Oster presents the blender with two speeds plus pulse, 4 times more durable motor with strong metal coupling and high torque, Boroclass refractory glass container to prepare a wide variety of hot and cold recipes, juices and smoothies. The glass cup has a capacity of 1.5 liters and is resistant to boiling ingredients. The blade is suitable for crushing ice and the power is 550 watts.