In a digitalized world, walls, vehicles and shop windows become the new spaces to tell memorable stories. Signage appears as a form of art and strategic communication that defines the experience of a brand in the commercial world. Epson positions itself as the ideal ally of the diverse technological ecosystem in Argentina for creators, advertisers and interior designers for merchants.

A tool for every need

A billboard exposed to the elements tells a different story than a delicate mural sheltered in a luxury boutique. Therefore, Epson's portfolio is designed based on three types of technologies:

• S Series – Solvent: It is the indispensable technology for high-impact outdoor and indoor graphics and signage. Designed for brands that require maximum durability, the S Series offers rich, vibrant colors with superior resistance. This allows applications such as vehicle wraps and outdoor advertising to last long-term, maintaining the quality of their message from installation to the last day.
• R Series – Resin: Designed to give life to commercial, corporate and hospitality spaces, the R Series becomes the protagonist in interiors. Its color accuracy and print quality deliver exceptional results in every application: from custom murals and wallpaper, to detailed point-of-sale signage or promotional graphics for facades and windows. Thanks to its low-odor, resistant and instant-drying inks, it allows you to transform a space in a matter of hours, with finishes that faithfully reflect the brand identity.
• Serie V – UV Cama Plana: What happens when the support is no longer paper, but wood, acrylic, metal, glass or practically rigid materials? The V Series is the solution for those who refuse to put limits on creativity and do not limit themselves to the material. This technology allows you to print directly on various types of rigid surfaces, adding textures, reliefs and glossy or matte finishes. It is the gateway to tactile signage, to promotional objects that feel unique, turning bold ideas into tangible objects.

"Signage stopped being just an indicator and became an experience. It is the first impression of a brand to its customer", says Fabián Calapaqui, Product Manager. “We are providing Latin American companies with the tools to make their ideas come to life in the physical world, allowing them to choose the right tool for each creation”, he added.

Smart ecosystem

To facilitate efficient and continuous production management, Epson offers an intelligent ecosystem that integrates its Epson Edge Print Pro software and the Epson Cloud Solution PORT cloud platform. This combination allows you to centralize control of fleets of printers, monitor production status in real time and maintain consistent color quality in each project, from virtually anywhere, as long as you have an internet connection.

To explore how to transform your visual communication, visit https://latin.epson.com/impresoras-graficas-gran-formato or contact authorized dealers.