Interview: Estefanía Vivas, Regional Product Manager, Dell Technologies Latin America
"In the last three years in Dell we have sold record figures and we continue to increase our share in this segment"

"In the last three years in Dell we have sold record figures and we continue to increase our share in this segment"
How is the market distributed today between classic desktop PCs, Torre, and All in One?
PC Desktop and All In One represent 20% of the general commercial market in Argentina, where it has special focus of technologies. If we consider the total market, including consumption, Desktop represents 24.5%. The commercial market, aimed at supplying companies, is covered by more than 50%, so we call White Boxes, where desktops are offered lower than $ 300.
Are there price differences between traditional desktops and AIO of similar configurations?
If we compare our towers, not including a monitor, yes, but considering a monitor with the minimum characteristics to make an equitable comparison, such as camera and audio, costs could be similar in some equipment. However, there are great advantages of space optimization when choosing an AIO.
Are there technical differences, such as components and configurations, with performance limitations to be incorporated into an AIO and not so much into a traditional CPU?
The ability to expand an AIO is more limited and has less amount of ports when we compare it against a tower, for its compact format. In memories speed, each format runs to different latencies: MFF up to 4800 MHz, SFF up to 4400MHz, Mt up to 4400 MHz, AIO up to 4800 MHz. All the factors of form support up to 4 monitors, however AIO, through its Display Port 1.4a ports has capacity for a better resolution: Torres 1920 x 1080 vs. Aio 2560 x 1600 and all at 60Hz Dell Optimizer is A IA software with a function that generally does not naturally apply in a traditional desktop, but in the high -end AIO yes, with intelligent presence and privacy detection thanks to the new 5MP IR retractable camera, which activates the PC when you approach, it is blocked when you move away or textured the screen when it detects an intrusic spectator. Attenuates when it departs. More than considering limitations, each factor in form is focused on different end users so depending on the needs would be the recommendation of the equipment and the environment.
Can it be one of those limitations the possibilities of future expansion of the team?
We consider that the current ability to expand our AIO is adapted to the needs of most users who prefer this form factor. Dell teams are designed to adapt to each user through a wide portfolio.
In addition to the reduction of occupied space and design, what factors can the user influence the choice of an AIO?
The images and clear videos are transmitted in the tactile and non-tactile Full HD panels of 24 ”of the Optiplex AIO. Additionally, with the non-tactile panel with TUV Low Blue Light certification, the user can work comfortably with less visual fatigue, even after 8 hours in front of the screen. The Optiplex All-In -one is comfortably integrated comfortably in any work space with the support space Ergonomics at choice, adapting perfectly to any space.
What screen size is offering the industry in AIO in a standard way and how much does it arrive?
Although the category began to develop with smaller formats, users are preferring 24 ”screens, with a comfortable visualization area to work that means greater productivity when you see more emails or more rows on a spreadsheet.
One tends to believe that a AIO team is not suitable for gaming. Is that so or the industry found another segment for the offer in the gaming?
A Gamer user could find in the AIO an option that adapts to some of their needs, however the professional gamer will look for certain processors, GPUS, screen resolution and cooling system for which the best recommendation is our gaming PC line, alienware or inspion, desk or laptops.
What does Dell offer in the Argentine market?
All desktop equipment can be found in different form factors: micro form factor (the most compact), Small form factor (intermediate), mini Tower (more scalable) and all-in-one, where we focus on 24 ”. For the Optiplex Micro form factor line, more compact mounting options are offered, with recycled materials pos consumption (PCR) and plastics that are found in the ocean and Fan, respectively Optimizer perfects the sound and reduces background noises with automatic tuning and neuronal noise cancellation.
We know for the global consultants that this year was not good. What vision do they have for 2024, since Dell?
We are optimistic and trust the role of the PC, of laptops and desktops. In the last three years The world market has sold almost 1000 million of pc desktops and portable, period during which In Dell we have sold record figures and we continue increasing our quota in this segment. With The advance of hybrid work models will be necessary to update and replace these computers. If we join the current update cycle of Windows, which entails hardware requirements that many old devices cannot meet, we are faced with a mature market for growth.
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