The Argentine company Tromen strengthens its commercial strategy for 2024 by presenting new shelves that stand out for their innovation, design and quality.

Faced with the new political and economic scenario, and the imminent opening of markets, companies are preparing to adapt to new competitive needs. In this context, Tromen reinforces its strategy, highlighting that its differential will be marked by its commercial dynamics. “We have prepared our structure to face these challenges, we strengthen the sales force to be more in touch with our client, the channel, serving them day by day and evaluating all possibilities, giving quick responses since a sale cannot be lost, and the information and decisions must be agile,” explains Facundo Cáceres, Marketing Manager of Tromen.

The company's focus is on continuing providing alternatives and business to the sales channel, diversifying and offering more value in its offer, not only in products, but also in after-sales, quality, variety, prices, advice, presence and marketing actions. The company will offer its channel continuous commercial strategies, scheduled by season and aligned with launches and key dates. “We will create business opportunities throughout the year, with attractive and dynamic proposals, communicating to the end consumer to generate rotation in the sales channel,” adds Cáceres.

A successful preseason

Regarding the heating business, the company maintains that it is closing an excellent preseason, a result of the strategic actions implemented. Aware that sales and volume will be oriented towards essential, low-cost and accessible products, Tromen has anticipated supply to the channel to ensure that no sales opportunity is lost.

The Austral line was relaunched as the entry-level range in the wood heating category. "Our offer will be the best alternative in terms of price-quality ratio in the market, backed by the leading brand in the sector. The final consumer will seek efficiency both in consumption and in the investment they must make," explains Cáceres. Besides, New models of the Pehuen Line have been incorporated, which seeks to expand in the market and gain share of participation in a sector that will remain stable. "In total, these two new lines will have 9 models, we estimate that they will represent between 30% and 40% of the rotation. Therefore, it is crucial that points of sale participate in the category and make purchases on time to guarantee stock," concludes Cáceres.

Fire, architect of union

Since the beginning of time, when prehistoric man discovered Fire, it was always the main protagonist in bringing people together around him, whether to combat the cold, protect himself from animals, gather his community or to prepare food. Currently we continue to practice the same rituals and customs of ancient man, gathering our friends and loved ones around the fire, next to the grill, with a good wine or simply enjoying the sunset of the day.

Under the campaign motto TROMEN, We Dominate The Fires, the brand presents its new line of GOURMET ACCESSORIES, composed of utensils that allow you to enjoy unforgettable moments with friends and family by the fire.

The new portfolio includes:

*Shovel and poker kit, the best tool to mobilize and fan the embers.

*Enamelled disc with cover, guarantees greater resistance and durability.

*Planchette 205 and 410 to be placed on one or two burners with handles made of wood, which improve handling and prevent burns to the touch (includes stainless steel spatula and tongs).

*Smasher, the best assistant for making hamburgers

*Round blade and straight blade, essential and easy-to-grip tools when handling pizzas.

*Leñero modular runko with different assembly positions, making stacking firewood more practical

*Gurunko carroo leñero, allows you to have a mobile station with a place for the utensils you need at hand, a support tray, storage and hanging spaces.