Special Report: Grills, innovations and seasonal trends

A tour of the new proposals, styles and expectations of the channel.

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KANJI

KanjiHome presents the Criollo electric grill, with 6 cooking levels and grease collecting tray. It is completely removable and comes with a grill and armored stainless steel heating elements. The company launched this product together with the Zonda, a grill with similar characteristics and differences in design.

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Nakan offers a line of grills designed especially for lovers of charcoal and wood grilling, in which they combine tradition with innovation to achieve perfect cooking. All grills are manufactured with quality and highly durable materials, such as stainless steel and the tile on the stoves. They have height regulators and pyrometers to measure the heat and when grilling with charcoal or wood they ensure a perfect result while respecting the authentic flavors of the slow-cooked meat. The company highlights that it offers a grill suitable for every occasion, with models that adapt to different spaces.

Oscar Jeremías, Commercial Manager of Danak S.R.L.

“There is another scenario, with a change in consumer mood”

“We expect a much better season than the previous one and I dare say that sales are already doubling,” said Oscar Jeremías. "Last season was affected by political and economic uncertainties, by a devaluation that put meat prices above current ones and the consumer focused on essential products." Jeremías stated that today the scenario is different, with a consumer wanting to purchase products to enjoy the summer, giving a large space to grills and ensuring a substantial increase in units sold. “Added to this is controlled inflation and the return of financing at the point of sale, with fees that drive rotation and growth in higher-performance SKUs, making the business more attractive for our customers,” he added. "It is not correct to think that only first-price products will grow, the entire offer will grow. In a season with a purchasing spirit and quotas, we can only be optimistic and be well prepared to provide the channel with quality products, with a variety that takes into account all the needs of the final consumer in terms of service and price."

“We expect a much better season than the previous one and I dare say that sales are already doubling,” said Oscar Jeremías. "Last season was affected by political and economic uncertainties, by a devaluation that put meat prices above current ones and the consumer focused on essential products." Jeremías stated that today the scenario is different, with a consumer wanting to purchase products to enjoy the summer, giving a large space to grills and ensuring a substantial increase in units sold.

“Added to this is controlled inflation and the return of financing at the point of sale, with fees that drive rotation and growth in higher-performance SKUs, making the business more attractive for our customers,” he added. "It is not correct to think that only first-price products will grow, the entire offer will grow. In a season with a purchasing spirit and quotas, we can only be optimistic and be well prepared to provide the channel with quality products, with a variety that takes into account all the needs of the final consumer in terms of service and price."

NEWSAN PHILCO

Under the Philco brand, Newsan presents an electric grill with a base; power of 2000 watts; double allowance; 2 cooking zones; non-slip rubber base; Grease collector and non-stick finish. Also with Philco, the company offers a model with similar characteristics, but without a base.

NEWSAN HAMILTON BEACH

Newsan also presents this season, a line of charcoal grills with the Hamilton Beach brand and three models. The first comes with a lid; adjustable grill; 2 wheels; air vent for temperature control and thermometer. There is another model also with a lid; 2 wheels; 2 grid levels; air ventilation to control the temperature and thermometer and a grill with 2 wheels completes the line; 5 grill levels; wooden tray and handle.

KAMADO

Kamado presents the Expert 3.0 line, an improved version of the traditional Kamado that incorporates a balanced hinge with a variety of fixed openings; waterproof fireplace; XL thermometer; new airtight seal; 8 millimeter stainless steel grill; Blackstone Deflector Lift Attachment; charcoal basket with ember dividing grate; side trays with new black wood with special treatment; new chip loading system; ash collector and carbon steel cart.

Tromen

Tromen presented the Chulenguito as the most accessible grill on the market and with the classic functionalities of all its models. It is 95 centimeters wide, 110 high and 60 deep. The grill and stoker are tiled and comes with a lid with handle and a base with refractory bricks. Other products that the company highlights are the Angus E480 with dimmer and base, which adjusts the temperature for uniform cooking. It has quick ignition with temperature regulator, 1800 watts power, internal lid, stainless steel drip pan, griddle and grill module and base with wheels and removable table. The oval Duomo has a griddle and two enamelled grills, an 86-centimeter grill and factory surface paint that over time acquires a rust-like rusticity. The Fénix 600 stove, 70 centimeters wide, has a removable grill and is easy to assemble.

Facundo Cáceres, Marketing Manager at Tromen

“Consumption is improving, also in leisure products”

“We are optimistic and we expect a better season than the previous one,” said Facundo Cáceres. "Consumption is down in general, but the reports we see give us the idea that in some areas it is improving, and one of them covers the outdoor season. As the heating season was stretched a little, we launched a pre-sale of grills at the beginning of October and it went very well. There is no speculative purchase or safeguarding of value, as there could have been last season, we see just-in-time consumer demand and the channel more concerned about the supply of the product than about preserving value."
Cáceres highlighted that the consumer looks for price and aims for the best balance with quality. "Before it was not easy to find a good and cheap grill and today we offer one, the Chulenguito, and with a Tromen guarantee," he said. "The same thing happens as you go up the price scale, because the grill meets other needs. By type of product we do not see differences. Each consumer has their own need. Construction and built-in items are being reactivated, such as ovens and stoves. Many people who already know that they are not going to go on vacation, prepare with the grill to have the best summer possible."

“We are optimistic and we expect a better season than the previous one,” said Facundo Cáceres. "Consumption is down in general, but the reports we see give us the idea that in some areas it is improving, and one of them covers the outdoor season. As the heating season was stretched a little, we launched a pre-sale of grills at the beginning of October and it went very well. There is no speculative purchase or safeguarding of value, as there could have been last season, we see just-in-time consumer demand and the channel more concerned about the supply of the product than about preserving value."

Cáceres highlighted that the consumer looks for price and aims for the best balance with quality. "Before it was not easy to find a good and cheap grill and today we offer one, the Chulenguito, and with a Tromen guarantee," he said. "The same thing happens as you go up the price scale, because the grill meets other needs. By type of product we do not see differences. Each consumer has their own need. Construction and built-in items are being reactivated, such as ovens and stoves. Many people who already know that they are not going to go on vacation, prepare with the grill to have the best summer possible."

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The 120 stove, from Ñuke, has a semicircular grill that allows you to grill over the flame or embers and a cross to use as a spit. Its design offers a constant flame thanks to the wind protection wall, which allows the necessary air flow to keep the fire burning. It measures 59.7 centimeters in height; 117.3 tall with stake; 123 in diameter and 28.2 in depth. Comes with 2 grills, stake, shovel, poker and iron. The Álamo, in its 75 and 100 versions, is made with SAE 1010 steel and paint resistant to corrosion and high temperature. It has an enameled grill surface, cooking areas lined with refractory bricks, a movable lid, removable base, ash box for easy cleaning and a metal shelf at the base of the cart, to provide greater comfort.

Fernando Lozano, Marketing Manager of Ñuke

“The preseason is working and we are preparing with enough stock”

“Last year for consumption was very good, people tried to invest their money in products and the merchant in stock and we had a good level of sales,” said Fernando Lozano, Marketing Manager of Ñuke. Regarding consumer behavior, he highlighted that sales were even in all models, although this year there is greater demand for lower priced products. “That's why we launched the Álamo grills,” he added. "In general, the best-selling line continues to be the stove, due to the variety of models and because they can be used as stoves and grills and even with accessories such as the stake. In that line we are manufacturing a stove and a grill, with the River Plate franchise and a very strong communication campaign." Lozano maintained that the preseason is working very well and the company is preparing with sufficient stock. “When the economic situation is not good, people try to treat themselves to products to enjoy at home, especially now that many people may not go on vacation,” he concluded. "We hope to meet the company's sales objectives, we develop new products that are very well received and we are closing actions to make them known and maintain our prominence."

“Last year for consumption was very good, people tried to invest their money in products and the merchant in stock and we had a good level of sales,” said Fernando Lozano, Marketing Manager of Ñuke. Regarding consumer behavior, he highlighted that sales were even in all models, although this year there is greater demand for lower priced products. “That's why we launched the Álamo grills,” he added. "In general, the best-selling line continues to be the stove, due to the variety of models and because they can be used as stoves and grills and even with accessories such as the stake. In that line we are manufacturing a stove and a grill, with the River Plate franchise and a very strong communication campaign." Lozano maintained that the preseason is working very well and the company is preparing with sufficient stock. “When the economic situation is not good, people try to treat themselves to products to enjoy at home, especially now that many people may not go on vacation,” he concluded. "We hope to meet the company's sales objectives, we develop new products that are very well received and we are closing actions to make them known and maintain our prominence."

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