Under the slogan "Powerful low. Incredible experience", Sony announced the arrival in Argentina of the new members of the Ult Power Sound series. The speakers ULT TOWER 9AC, ULT FIELD 5 y ULT FIELD 3 They are designed for music fans, offering an audio experience full of emotion, with powerful bass and dynamic sound just by playing the Ult button.

During the presentation, Sony representatives highlighted the importance of the Argentine market for the company and the commitment to offer High -end audio technology with options for different use styles.

"This new line is the faithful reflection of what we are looking for from Sony, which is basically to fill the world of emotions through technology and creativity. A work between our artists and engineers, which result in this type of products", he said Luciano Pizzi, marketing director and sales.

For its part Pablo Garbarini, Sony Argentina's Marketing Manageradded: “Ult is the result of the work that Sony has been doing, leading this type of industries for many years, investing in research, development, launching products every year and being at the forefront of everything that is audio. The categories of portable speakers and sound towers continue to grow world Music through a speaker, a headset, a sound tower.

The models presented:

He ULT TOWER 9AC It offers massive bass and powerful sound pressure that transforms any space into a true concert hall with 360° surround sound. Equipped with X-Balanced woofer technology and the ULT button, it allows you to activate two deep and impactful bass modes, while its four tweeters and mid-range speakers guarantee vocal clarity and sharpness throughout the environment. It has synchronized 360° lighting to set the mood for the party, karaoke functions, guitar input and TV Sound Booster. In addition to wheels to facilitate transportation, it connects to the power. Its robust and elegant design, with a splash-resistant casing, integrated handle and wheels, allows you to take the party anywhere with ease. The Sony Sound Connect app allows you to customize lights and pair speakers for stereo sound or party mode, ensuring a complete and immersive audiovisual experience for all types of events.

For their part, the Sony ULT FIELD 5 y ULT FIELD 3 They are designed for powerful bass and portability, with a detachable shoulder strap that makes it easy to take your music anywhere. The ULT FIELD 5 stands out for its surround sound thanks to its X-Balanced speaker unit, which provides clear and powerful audio; its two bass modes (Powerful Bass and Deep Bass) activated with the ULT button; its large woofer, high-quality tweeters and passive radiators that optimize the bass; while the more compact ULT FIELD 3 delivers power and clarity with a two-way design that combines dedicated woofer and tweeter, plus side-mounted passive radiators for enhanced bass.

Both models have IP66/IP67 certification that makes them resistant to water, dust and shock, ideal for use outdoors such as the beach or pool, which is complemented by its battery that offers up to 25 hours in the ULT FIELD 5 and 24 hours in the ULT FIELD 3, with fast charging included. In addition, they allow you to customize the sound and lighting through the Sony Sound Connect application and can be synchronized with other compatible speakers for an expanded sound experience, ensuring powerful and clear music in any environment and situation. They also include Party Connect, Multipoint Connection, Bluetooth® Fast Pair functions and a USB charging port.

In addition to the launch of the ULT TOWER 9AC, ULT FIELD 5 and ULT FIELD 3 speakers, Sony announced the arrival of the speaker in our country ULT FIELD 7, which had been previously announced. The ULT FIELD 7 model allows you to take the party anywhere thanks to its water- and dust-resistant design, in addition to its long battery life, and the possibility of connecting a microphone to do karaoke. This model brings powerful bass and expressive lighting wherever you go.

Connection with Generation Z

One of the strategic axes of the launch is reaching new audiences. In particular, the Generation Z is one of the key audiences, since it is strongly linked to the outdoor activities and meetings, where portable and resistant speakers become protagonists.

To strengthen this bond, Sony works together with the renowned international artist Post Malone, a reference for this generation, with whom it seeks to enhance the identity of the ULT POWER SOUND line and bring its products closer to young people who prioritize shared experiences and music in motion.

Sustainable look

The company also emphasized the environmental aspect: the ULT FIELD 5 and ULT FIELD 3 models do not use plastics in their packaging, reaffirming Sony's global commitment to reducing the environmental impact of its practices and products.