Sony announced several new additions to its impressive range of imaging products: the world's smallest and lightest full-frame camera capable of uncompromising performance, advanced AF (autofocus), high-resolution 4K video and more. Combined with the world's smallest and lightest FE 28-60mm F4-5.6 zoom lens, this versatile combination delivers experiences like no other, maximizing portability and versatility without sacrificing the power of its full-frame images. The HVL-F28RM flash allows you to expand your photographic horizons thanks to its exceptionally compact body and intelligent light intensity control linked to the camera's facial detection.

"Once again grounded in consumer requirements, we continue to create the best possible tools," comments Angelo Marconi, Digital Imaging Manager at Sony Latin America "We have managed to incorporate the main technological developments in the most compact and lightest camera and lens system in the world. The Alpha 7C, together with the new FE 28-60mm F4-5.6 standard zoom lens, becomes the ideal camera for content creators looking for versatility and mobility without losing the image quality that only a full frame system can provide. can offer” he stated.

New Alpha 7C: uncompromising full-frame performance in a compact design
The new Alpha 7C combines Sony's full-frame image quality, next-generation AF and versatile video recording functions in an incredibly light and compact design. The new camera features a 24.2 MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and a BIONZ