SodaStream Argentina appointed Cecilia Passini, Bachelor of Marketing from the Universidad Argentina de la Empresa (UADE), as its new Commercial Manager, with extensive experience in international and top-level companies.

Among the tasks that he will be in charge of at SodaStream, Passini (34 years old) will plan and execute all activities linked to the marketing of the brand and its products. You will also manage all distributors as well as large accounts directly and through your commercial team.

With the purpose of promoting the local development of SodaStream, you will be in charge of monitoring the general performance of the firm and generating relevant reports, articulating actions with external agencies and retail partners, as well as carrying out trade marketing campaigns and assigning specific budgets to achieve business growth objectives.

Prior to SodaStream, and for the last seven years, the new Commercial Manager of SodaStream Argentina worked in Danone's Dairy Industry and Non-Alcoholic Beverages units. There he held the position of National Key Account Manager, responsible for the commercial relationship and negotiation with supermarket key accounts nationwide. Also, in previous years, he worked for companies such as Molinos Río del Plata and The Nielsen Company.

"SodaStream is a brand with incredible potential, which has managed to exceed all expectations in recent years, both in sales and positioning. Currently the challenge of continuing to grow locally is enormous, and I am very happy to be part of this team in such a special moment as the transition of the first year of the acquisition of PepsiCo," concluded the executive.