By Claudia Carrivale
prensa@editoracycargentina.com.ar

Conversamos con guido ditoto, general manager South Latam Region at Signify, On the reconversion of the company in Argentina and the Southern Cone, the variety of its proposals in the market, and the products destined to the home channel.

Let's talk about the evolution of Philips Lighting in Argentina.

Under the name of Philips, the company is installed in the country during the year 1935 and almost 90 years later continues operations with the mission of releasing the extraordinary potential of light. In 2016 Philips Lighting separates from Philips becoming an independent company and at the beginning of 2018 changes its name to be called Signify. Today in Argentina it has its own offices in the Barrio de Olivos and a plant in the industrial pole of José León Suárez where it produces luminaries at the local level and for the domestic market and export.

Through our innovations, we discover the extraordinary potential of light to achieve more illuminated lives and a better world, offering products and services of the highest quality both to professional markets and final consumers. We transform urban spaces, communities, workplaces, stadiums, buildings, shopping centers and homes to make them safer, more intelligent, sustainable and environmental friendly.

From 2021 and the launch of Philips Roadforce (Line of Luminaires for Public Lighting), Signify Argentina became the export base for the Southern Cone (Uruguay, Peru, Chile and Paraguay).

While signify proposals are very varied, and contribute to the transformation of different types of spaces, what market do they point to in the country and what is the strategy for the home channel?

In Argentina, on the one hand, we have Professional lighting solutions such as the IoT Interact lighting platform for the different segments: cities, sports enclosures, offices, industries, retail and urban beautification. Interact is our connected professional lighting system, a safe IoT platform that, through sharing data between points of light, sensors and connected devices that are integrated into lighting systems, allows significant energy savings and efficiency improvements.

We also develop Horticulture lighting technology, with light recipes that provide various benefits allowing to improve growth, increase harvest and obtain higher quality crops.

On the other hand, our brands Philips Hue and Wiz Conneccted offer intelligent lighting products aimed at providing comfort and connectivity at home.

What are your latest initiatives in terms of sustainability?

One of our last proposals in terms of sustainability is 3D printed luminaires: They are printed with a 100% recyclable polycarbonate and designed to be completely reused at the end of their useful life, avoiding the waste of material.

With this initiative we not only reduce the carbon footprint, but also reduce and transform the costs: this revolutionary technology allows you to create custom luminaires with a printing process that allows us to manufacture with raw material recovered on a large scale and throughout the planet.

This means that We can manufacture locally, gaining in sustainability by reducing the transport distances of materials, parts and final products. It is only printed when needed, in the on demand modality, and thus also avoids the cost of stock storage.

Besides, Our technologies have sustainability as a slogan: Smart lighting for cities contributes to energy savings of up to 80%, agriculture lighting allows savings of up to 90% water in crops, and our solar luminaires for public roads can eliminate a large use of network voltage by using our most natural energy source: the sun.

What does the linear Philips egg propose? Do new products have contemplated?

Philips Hue is the most complete and advanced intelligent home lighting system in the world. It makes it possible to control home lighting through an app and remotely, generating different environments and scenes in the same space, allowing enhancing entertainment experiences and improving home security. It also allows to control lighting through the voice command or through an app, for example, regulate the intensity of the light, control the ignition and off remotely and play with the more than 16 million colors to adapt your home according to each need.

Philips Hue works with the main smart platforms and devices for the home (Apple Homekit, Google Home, Samsung Smart Things, Amazon Alexa, Ding Dong, etc.) and also integrates with Spotify synchronizing the lights to the rhythm of music or with the environment of films and video games through Hue Sync App or Sync Box.

With respect to the novelties, at this time we are carrying out the launch of the Philips Hue Outdoor brand, a proposal for those who want to take their external spaces to the next level. It has 16 million colors and 50,000 tones of white light, warm to cold to create the perfect atmosphere in gardens, terraces and open spaces.

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LAUNCH

Philips Hue complements the decoration of the exteriors of your home with an innovative design

Philips Hue Outdoor is the new intelligent lighting line designed and designed to light accesses, terraces and home gardens, with varied and attractive avant -garde design options.

The new exterior range lands in Argentina to transform the experience of the patios and gardens of the households as we know them, since it allows to transform these spaces and customize them from the tastes and needs of each consumer, such as providing color to the outer space and having a vibrant design or choosing more neutral tones.

In addition, the new Outdoor line facilitates the programming of schedules, scenes and functions according to routines and preferences, even remotely, without the need to be at home.

With Philips Hue it is possible to automate your lighting, have total control from your smartphone, tablet, or with your voice assistant, define the colors, regulate the intensity, brightness, program routines and scenes, control the ignition and off to simulate that you are at home even if you are not.