For those who decide to undertake, creativity is the driving force and perseverance is the fuel. In that same spirit, Epson, a global technology leader, announces a inspiring alliance with global superstar Shakira, who becomes the protagonist of the regional campaign for the launch of the new EcoTank Pro printers, under a concept that is a declaration of principles: “Create until you achieve it.”

The Colombian artist accompanies the arrival of this new line of printers designed as an extension of the heart of small businesses and entrepreneurship: an ally to optimize productivity and take ideas further.

In the campaign, we see an authentic Shakira, immersed in her creative process: printing images, sketches and inspirations with the new EcoTank Pro until the perfect idea comes to life. It is a mirror of the entrepreneurial journey: a path of trying, creating, adjusting and starting over, until you feel proud of having achieved it.

"My career has been built on perseverance. Achieving a dream requires continually creating, experimenting and refining until the result truly inspires you," Shakira said. "I connect deeply with that journey of tireless work and passion. The new EcoTank Pro printers empower those who pursue the entrepreneurial spirit, giving them the freedom to turn their ideas into something big."

With this launch, Epson seeks to empower entrepreneurs with a professional tool that offers performance and quality, allowing them to focus on what really matters: growing their projects and leaving their mark on the world.

"We see in Shakira the personification of creativity and tenacity. She is an artist who never stops innovating and who inspires millions with her work and her example," he said. Fernando Stinchi, Vice President of Consumer for Latin America at Epson. “With this campaign, we're not just launching a product, we're celebrating the tireless spirit of our region's entrepreneurs, telling them we're here to fuel every step of their journey.”

The new EcoTank Pro printers are now available through authorized Epson resellers. For entrepreneurs looking to optimize their workflow, reduce costs and bring their projects to life with professional quality, this new line is the definitive ally.