Many users are victims of fake profiles created with the aim of spreading false information, misrepresenting existing content or assuming an identity that is not their own. Short video app Kwai offers tips to differentiate real profiles from fake ones and discourage the spread of fake news.

Four tips to identify what doesn't work

THE PHOTO It is the first screenshot of a user and one of the great alerts to confirm its veracity. It is advisable to remain alert when the image is the default avatar of the social network in question, when a person does not appear or when the photo corresponds to a famous personality such as models, actresses and actors.

BASIC INFORMATION: The biography may be brief and unfinished, or not at all. Not everyone completes their biography and that does not mean that person is deceiving, but it is a fact to keep in mind that, in the total sum, it can make a difference.

TURN TO PRIMARY SOURCES Networks are a very useful channel when it comes to receiving information, but in many cases they are not the primary source of it. To find more references on certain topics, it is possible to access official sources such as public organizations, scientific associations, reports, etc., which offer first-hand data and figures, endorsed by the entity that publishes them.

Identify reliable media and compare with other dissemination channels: Find those media that, due to their history, characteristics or journalistic body, ensure greater fidelity in news coverage. The majority have verified users on networks, a point to consider when looking for profiles of this type on the platforms. An effective exercise to detect fake news is to search for the same information on other channels and compare the contents. Users will be able to verify if the news appears in other spaces and if the data coincides with each other.