From August 26 to 28, the thirteenth edition of the Red Acero Meeting was held at the Hilton Hotel in Puerto Madero. For three days, the 80 member companies that make up RED ACERO, represented by its directors, along with 90 of the leading suppliers in the home goods sector, met to conduct business rounds, on a property in more than 3,000 square meters of exhibition. With an average participation of more than 700 people per day, this edition was one of the busiest in recent years.

Among the main main sponsors of the meeting, the following stood out: BGH, Newsan, Mabe, Electrolux, Visuar, Liliana, TCL, Whirlpool, Macoser y Kanji.

On Monday, an exclusive meeting was held for partners, in which Luis Galli, CEO of Newsan, later participated, providing his vision about the market and the current context of the country, and how this impacts the sector.

This year there were also two exclusive talks. The first was led by Marcelo Romeo, Marketing Director of Newsan, who presented “Effective Marketing for Leaders.” The second, titled “Perspectives on the Argentine Economy,” was given by economist Domingo Cavallo and was attended by more than 400 attendees, including CEOs of the main companies in the sector.

The 2024 edition stood out for the greater presence of artisanal stands, where suppliers have invested significantly, underlining the importance of displaying products at the stand.

The event ended on Wednesday the 28th with a gala dinner for 400 people at the Hilton Hotel, sponsored by BGH and hosted by Karina Mazzocco. The closing included a comedy show by Roberto Moldavsky, sponsored by Kanji. In addition, Santiago Martínez, commercial director of BGH, shared a few words in which he analyzed the market situation and the performance of the brand.

Once again, the Red Acero event is reaffirmed as an opportunity to generate more and better business, being a meeting point to strengthen relationships and strengthen ties with those who daily supply the members of the RED, in addition to being able to learn about new trends and products on the market.

Going through the trends and developments in the market

During the fair, Integration Magazine He spoke with exhibitors to find out their expectations and launches.

Dibra: The company presented its new R88NTE, R78NTE and C78NTE gasoline mowers, equipped with advanced technology for exceptional lawn care.

Newsan Group: He highlighted SIAM motorcycles as the main protagonists of the event, with notable acceptance among attendees.

Liliana: It exhibited its new developments in small appliances and ventilation, along with its lines of hoods, purifiers and heating systems.

NO: It introduced its new line of kitchen products, AIWA COOK, which includes mixers, air fryers and yogurt makers, in addition to its range of electronic products such as speakers and headphones under the AIWA ELECTRONICS line.

Autosal: He presented the latest innovations from the KOH-I-NOOR and Columbia brands, including the KOH-I-NOOR NO FROST DuoCooling refrigerators with Inverter Technology and a 10-year warranty on the compressor, in addition to their semi-automatic dryers and washing machines.

Testimonials from the sector

Ricardo José de la Fuente – CEO of Indelplas

"We have been in Red Acero for many years and I have to admit that this was the first purchasing group that trusted Indelplas ventilation. They supported us a lot in 2016 and also encouraged us to develop new models. Today we have the presentation of fan number 12 in model which is a ceiling fan, a very important European line, it does not have installations, only with remote control, it has a standard ceiling light system that allows cold, neutral and warm light. It has innovative technology for the Argentine market. We have always accompanied Red Acero, establishing hand-to-hand contact with clients, which is very important, listening, learning and interacting with other colleagues in the channel. This makes us present throughout the national market, participating in many of the events that take place in Argentina throughout the year. This year in particular, we are very happy because we are slowly beginning to recover the foreign market, we have re-entered Uruguay, we are in Paraguay, and we also have expectations of being in Bolivia as well, all nearby markets that allow us to increase demand."

Diego Balbo – MKT Manager at Fag Sistems

"Participation in Red Acero was very positive, many businesses were closed. We did not have that many sales, but on day 2 we had already exhausted the stock of televisions. We are very happy with that result. We also had good pre-sales, especially with the KanjiBlack electric stoves, and the KanjiHome automatic washing machines. We also presented the line of Head brand bicycles that come with a guarantee of up to 2 years and an initial insurance for 30 days against theft, marking an important differential, in addition to "an international brand supported and well-respected in Argentina. We made attractive sales proposals, for volume purchases, both for the bicycle line and for automatic washing machines and dryers. And we also presented the entire line of Telefunken refrigerators, so that people know that they will soon be available for sale."

Rubén Tamagnini – Commercial Manager of Grupo Color

"We are present with our two brands: Color Living, specialized in furniture and decoration, which stands out for offering high-end products with an unmatched price-quality ratio, and which includes premium, traditional and wooden lines; and Deseo Colchones & Sommiers, with a variety of products that range from premium mattresses to models with springs and foams. Over the years, we have managed to consolidate our production and began to be self-sufficient in polyester, which has allowed us to expand our lines and diversify our offer.”

Andrés Magnien – Avelino Sales

"This year we brought to Red Acero the latest news, the Avelino Gourmet line of pots and pans, and our new line of outdoor sets and indoor sets from Avelino Design. We also developed new products in the manufacture of pipe and aluminum, the Black Edition line, and as the next launch we want to announce that we are going to present the new aluminum lounge chair in a few months."